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Acquired byeBay
Acquired byPayPal

General Information


77 North Washington Street, 3rd Floor
Boston, MA, 02114


President & CEO
Vice President, Marketing
VP, Product
Vice President, Advertising Sales
Team Member


LocalGinger, 9/2010
Zync, 2/2008


TOTAL $30.4M
Series A, 12/2003
Series B, 9/2004
Kodiak Venture Partners
GrandBanks Capital
Series C, 5/2007
GrandBanks Capital
Kodiak Venture Partners
Series C, 5/2007
Kodiak Venture Partners
GrandBanks Capital
Venture Round, 12/2009
Debt, 1/2009




Where, LLC., a PayPal service also known as PayPal Media Network, is North America’s leading location based media company. With over 4 million active users, the WHERE consumer application helps users discover, save and share local places by delivering relevant information and money-saving special offers from local merchants that are meaningful, and are delivered where and when they want them. WHERE is a top-ranked application on all mobile platforms and carriers. WHERE Ads, the largest mobile ad network with 100% geotargetable inventory in North America, connects merchants with nearby consumers who have expressed interest in their products. WHERE Ads delivers over 1 billion hyper-local ads monthly to over 100 publishers.

Recent Milestones

  • Check
    Where — named board member Craig Forman as executive chairman (2/28/11)
    Posted 2/28/11 at 8:44am via masshightech.com
  • Check
    Where added Dr. Mok Oh as Chief Innovation Officer. (2/15/11)
    Posted 2/15/11 at 6:18am
  • Check
    Where added Walt Doyle as President / CEO. (1/1/11)
    Posted 8/26/13 at 9:10pm
  • Check
    Where added Craig Forman as Executive Chairman. (1/1/11)
    Posted 12/23/09 at 1:53pm
  • Handshake
    Where was acquired by PayPal for $135M. (1/1/11)
    Posted 10/10/13 at 9:39pm via wikipedia.org
  • Check
    Where — WHERE Awarded Geofence Patent Covering Mobile Advertising and Mobile Commerce (12/7/10)
    Posted 12/22/10 at 6:59am via where.com
  • Check
    Where — WHERE Awarded Geofence Patent Covering Mobile Advertising and Mobile Commerce (12/7/10)
    Posted 12/22/10 at 7:52am via where.com
  • Check
    Where added Scott Hendrickson as Vice President, Advertising Sales. (10/4/10)
    Posted 10/14/10 at 4:00pm
  • Check
    Where added Nataly Kogan as Vice President, Consumer Experience. (10/1/10)
    Posted 10/14/10 at 3:59pm
  • Handshake
    Where acquired LocalGinger. (9/27/10)
    Posted 9/27/10 at 8:08am via techcrunch.com
  • Check
    Where — Where, Inc delivers 1 billion ad impressions in 30 days and reaches its 100th publisher (9/21/10)
    Posted 9/23/10 at 7:49am via gomonews.com
  • Check
    Where added Arik Keller as Senior Director, Product. (9/1/10)
    Posted 8/28/13 at 9:53am
  • Dollar
    Where received $3.26M in Venture Round funding. (12/23/09)
    Posted 3/6/14 at 2:51am via sec.gov
  • Dollar
    Where received $3M in Debt funding. (1/1/09)
    Posted 2/22/09 at 6:19am via sec.gov
  • Handshake
    Where acquired Zync. (2/7/08)
    Posted 2/14/08 at 2:55pm via yahoo.com
  • Dollar
    Where received $11M in Series C funding. (5/16/07)
    Posted 2/24/10 at 4:51am via where.com



Where screenshot
Above: Nearby Screen
Uploaded: 12/3/10
Where screenshot Where screenshot Where screenshot
Where screenshot Where screenshot Where screenshot




WHERE Ads is now PayPal Media Network (PPMN), with multi-media solutions designed to increase awareness and help drive consumer transactions for retailers, manufacturers, and restaurants. We’ve branched out into online, but our mission remains the same… to leverage the most relevant targeting capabilities for each medium to help drive consumers to transact. Our position as one of the largest location-targeted mobile advertising network remains the same, and we still believe that location is one of the most relevant targeting parameters available for advertising on a mobile device and helping drive consumers to engage with brands online and offline. Today, major brands and retailers need to reach consumers whether they’re on their mobile phones or sitting in front of a computer. As a result of our April 2011 acquisition by PayPal/eBay, we can enable our advertisers to reach a wide audience of online shoppers. We are leveraging a unique data set to allow advertisers to target users on eBay and PayPal properties with the most relevant shopping parameters, and are introducing new commerce-specific ad units. Alongside PayPal’s ground-breaking initiatives to enable payment in the physical world, PayPal Media Network offers brands, retailers, restaurants, uniquely effective media solutions for their online and offline businesses.

WHERE Technology


“WHERE uses the GPS in your phone to pinpoint your exact location to show you the places around you, and makes it easy to get there with maps and directions.” (Source: uLocate)

Where screenshot
Above: Palm Pixi Movies
Uploaded: 3/18/10

WHERE iphone app

Tags iphone-app

WHERE helps you search and discover what’s nearby with real-time information and recommendations on restaurants, movies, weather, news, cheap gas, friends and more. Read reviews from other members of the WHERE community and save all your favorite places and personal reviews to your Placebook. Your mobile Placebook synchronizes with Where.com, making WHERE a helpful service at home or on-the-go. When you are on the move, you can quickly reach your favorite destinations using WHERE’s maps and directions.

Where screenshot
Above: WHERE on iPhone 4.0
Uploaded: 12/17/10



WHERE iphone app

Traffic Analytics




  1. Where.com (en.wikipedia.org) [edit]
  2. Where Buys LocalGinger To Gain Location-Based Social Commerce Know-How (techcrunch.com) [edit]
  3. uLocate Communications Acquires Zync (biz.yahoo.com) [edit]
  4. Citation Needed [add]
  5. ULocate finds $4.5M in series B funding (masshightech.bizjournals.com) [edit]
  6. uLocate Secures $11 Million in Growth Capital Investment (ulocate.com) [edit]
  7. uLocate Secures $11 Million in Growth Capital Investment (where.com) [edit]
  8. SEC D (sec.gov) [edit]
  9. SEC (sec.gov) [edit]
  10. Mobile local advertising: Where Ads announces 100th partner (gomonews.com) [edit]
    www.where.com (site.where.com) [edit]
    Where taps Craig Forman as executive chairman (masshightech.com) [edit]
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Last Edited 4/10/14

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