|Description||Local search and recommendations|
|Series A, 12/03 ||$600k|
|Series B, 9/04 |
Kodiak Venture Partners
|Series C, 5/07 |
Kodiak Venture Partners
|Debt, 1/09 ||$3M|
Where, LLC., a PayPal service, is North America’s leading location based media company. With over 4 million active users, the WHERE consumer application helps users discover, save and share local places by delivering relevant information and money-saving special offers from local merchants that are meaningful, and are delivered where and when they want them. WHERE is a top-ranked application on all mobile platforms and carriers. WHERE Ads, the largest mobile ad network with 100% geotargetable inventory in North America, connects merchants with nearby consumers who have expressed interest in their products. WHERE Ads delivers over 1 billion hyper-local ads monthly to over 100 publishers.
WHERE Ads is now PayPal Media Network (PPMN), with multi-media solutions designed to increase awareness and help drive consumer transactions for retailers, manufacturers, and restaurants. We’ve branched out into online, but our mission remains the same… to leverage the most relevant targeting capabilities for each medium to help drive consumers to transact. Our position as one of the largest location-targeted mobile advertising network remains the same, and we still believe that location is one of the most relevant targeting parameters available for advertising on a mobile device and helping drive consumers to engage with brands online and offline. Today, major brands and retailers need to reach consumers whether they’re on their mobile phones or sitting in front of a computer. As a result of our April 2011 acquisition by PayPal/eBay, we can enable our advertisers to reach a wide audience of online shoppers. We are leveraging a unique data set to allow advertisers to target users on eBay and PayPal properties with the most relevant shopping parameters, and are introducing new commerce-specific ad units. Alongside PayPal’s ground-breaking initiatives to enable payment in the physical world, PayPal Media Network offers brands, retailers, restaurants, uniquely effective media solutions for their online and offline businesses.
“WHERE uses the GPS in your phone to pinpoint your exact location to show you the places around you, and makes it easy to get there with maps and directions.” (Source: uLocate)
WHERE helps you search and discover what’s nearby with real-time information and recommendations on restaurants, movies, weather, news, cheap gas, friends and more. Read reviews from other members of the WHERE community and save all your favorite places and personal reviews to your Placebook. Your mobile Placebook synchronizes with Where.com, making WHERE a helpful service at home or on-the-go. When you are on the move, you can quickly reach your favorite destinations using WHERE’s maps and directions.
WHERE iphone app