|Description||Smarter mobile travel|
What Now?! is an innovative app-based solution that enables travellers to use their smart mobile devices to simulate “live” location based services abroad without the need to incur expensive data roaming charges. The product has been selected to be showcased at the PhoCusWright Travel Innovation Summit in the US later this year, where previous alumni have included TripIt, Hipmunk and Couchsurfing.
By users planning their immediate next steps when they have Wi-Fi (e.g. in the morning for the upcoming day), the app is able to download relevant “pockets” of information from existing review, map and transport sources into a personalised file that simulates a “live” smart mobile experience when the user is then out exploring their new destination.
With the rise in smart mobile ownership alongside the growth in Airbnb services (and their clones), increasing numbers of travellers are staying in places where they don’t have access to traditional hotel concierges, but do still require help in finding and booking the best local activities. What Now?! aims to be THE in-destination travel portal for smart mobile devices whilst abroad. The idea was a finalist at the London Startup Weekend last year and the team is busy making it a reality.