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General Information

WebsiteWeddingtonWay.com
Blogweddingtonway.com...
Twitter@WeddingtonWay
CategoryeCommerce
Phone415 926 5925
Emailsupport@weddingto...
Employees20
Founded2011
DescriptionSocial E-commerce

Offices

Weddington Way HQ
560 Sutter Street
San Francisco, CA, 94102
USA

People

Founder & CEO
Board Member
Investor & Board Observer

Funding

TOTAL $2.5M
FUNDING TOTAL $2.5M
Seed, 8/2011
Battery Ventures
Felicis Ventures
Trinity Ventures
$2.5M

Tags

Weddington Way

Weddington Way, a social shopping site for wedding parties, is the fastest growing ecommerce business in the $14B wedding fashion industry (a beachhead into the $100B U.S. wedding market). Weddington Way uniquely solves the problem of outfitting bridesmaids by offering the largest assortment of dresses that are easy to shop in the way a bride thinks (by color palette), a collaborative shopping experience for the group (through a shared online showroom where everyone can add dresses, like and comment on them and track each other’s activity) and data-driven personalization to tailor the experience to each customer and group of friends (across channels – desktop, mobile, email, text, etc.). Weddington Way has been recognized as a trailblazer in the industry by business publications like the New York Times, wedding/fashion publications like Brides, The Knot and Glamour and tech publications like GigaOm and Pando Daily.

Weddington Way was founded by its CEO Ilana Stern, a former Bloomingdale’s buyer, after she earned her MBA at Stanford Graduate School of Business. Ilana and her team are passionate about their opportunity to impact a group of friends as they come together to shop for one of life’s most important events.

Recent Milestones

Videos

Screenshots

Weddington Way screenshot
Above: Weddington Way Login Page
Uploaded: 2/5/14

Sources

  1. Gigaom [edit]
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Last Edited 4/8/14

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