|Description||Year-ahead Global Weather Forecasting|
|Series A, 6/06 ||$4.5M|
|Series A, 3/10 ||$250k|
|Venture Round, 6/11 ||$750k|
Weather Trends International (WTI) is a 6 time award winning company that uses trade secret algorithms to generate year-ahead weather forecasts for millions of locations in all 195 countries to assist both businesses and consumer applications.
For the past 8 years WTI has established a B2B client base with 95% retention of some of the worldâ€™s most successful and admired companies to include Wal-Mart, Target, Kohlâ€™s, AutoZone, The Golf Channel, Polaris, JP Morgan, Morgan Stanley, Johnson & Johnson, Anheuser-Busch, Coca-Cola, 3M, Energizer, Clorox, Unilever, Honeywell, Hersheyâ€™s and over 150 other fortune 1,000 companies with clients in 21 countries.
The company assists large retailers, global suppliers, financial institutions and commodity focused companies on how next yearâ€™s weather will impact overall business performance. Retailers use the business weather guidance to determine how much seasonal product to buy, a year in advance in part based on the favorability of the expected weather, where to allocate seasonal goods, when to run promotional and advertising events in the optimal weather, when to bring in the next season of merchandise, assessment of how stock and commodity prices will be affected by weather, etc.
The business weather guidance is provided via a syndicated subscription model but tailored to each customer’s planning geographies, store locations, sales data through a web portal. Over 500 reports are produced each year by WTIâ€™s team of industry experts to assist clients with ROIs of $1M to $130M. Very simple decisions on WTIâ€™s forecasts to date have generated almost a Billion dollars in ROIs to our customers over the past 8 years. In 2009 and 2010 the company won several business-technology honors including #5 of Forbes America’s Most Promising Companies List, Red Herring North America 100 Winner, Red Herring Global 100 Winner, American Business Awards Most Innovative Company of the Year Award Winner North America, International Busienss Awards Finalist for Most Innovative Company of the Year.
On the 23rd of September 2010 WTI made itâ€™s first jump into the consumer B2C markets with a scaled down, simple and very user friendly consumer web site offering year-ahead forecasts for millions of locations across every inch of planet Earth. In Just a couple weeks the site 10,000+ registered users in 85 countries with a surging U.S. web ranking. Now everyone, anywhere in the world has the ability to plan important life events (weddings, vacations, backyard BBQs, golf outings, stay at home gardening days, etc.) just like our big clients, for FREE at www.weathertrends360.com
The data and forecasts behind wt360.com are compiled with 4 million lines of proprietary code, trillions of weather metric inputs to generate forecasts from hour 1 to day 360 using a slew of meteorological and math based algorithms to include Periodicity, Gaussian Theory, Climate Cycles, 100+ years of historical daily weather data, etc. The company is opening up this data to 3rd party partners like the University of Miami applied meteorology group to assist WTI in building humanitarian applications like a malaria forecasting model that goes out a year. Organizations like the Bill & Melinda Gates foundation use a 3-day forecast, WTI can take that out 360 days and help save countless more lives.