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General Information

Websiteweheartit.com
Twitter@weheartit
CategorySocial Networking
Employees
Founded12/2007

Offices

People

CEO
Founder
Vice President Engineering
Chairman

Acquisitions

Embly, 4/2013

Funding

VENTURE FUNDING
Series A, 6/2013
IDG Ventures
Plough Penny Partners
White Oak Advisory
$8M

Tags

We Heart It

We Heart It is a photo-based social network that is reminiscent of Pinterest in functionality with a dash of Tumblr’s youthful appeal.

We Heart It dates back to the fall of 2007, when founder Fabio Giolito created a section within his own website that he called “I Heart It” to help him aggregate images that he found inspiring as part of his graphic design studies in a Rio de Janeiro college. Giolito showed the site to some of his fellow students, and they all asked him if there was a way that he could build a similar tool for them. So in December of 2007, We Heart It was officially born — two years before Pinterest, it should be mentioned.

Recent Milestones

Videos

Screenshots

We Heart It screenshot
Above: Home Page
Uploaded: 6/27/13
We Heart It screenshot
Above: Home Page
Uploaded: 12/13/13

Sources

  1. Citation Needed [add]
  2. We Heart It, The Social Photo Phenom That’s Quietly Amassed 20M Monthly Users, Nabs $8M Funding (techcrunch.com) [edit]
  3. Now With 25M Monthly Users, Social Photo Startup We Heart It Partners With Teen Vogue & Others (techcrunch.com) [edit]
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Last Edited 2/18/14

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