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General Information

Websiteenterprise.waywir...
Blogenterprise.waywir...
Twitter@waywire
CategoryGames/Entertainment
Phone212-787-5273
Employees
Founded2006
DescriptionOnline Video Curation Platform

Offices

New York, USA

People

Founder & CEO
COO
CFO
Vice President Sales
Director of Technology
Manager, Business Affairs

Acquisitions

#waywire, 10/2013

Funding

TOTAL $4.08M
FUNDING TOTAL $4.08M
Series A, 2/2007
New York Angels
Nextstage Capital
Rose Tech Ventures
$1.2M
Series B, 2/2008
Nextstage Capital
New York Angels
Rose Tech Ventures
New Vantage Group
$1M
Venture Round, 11/2008
Rose Tech Ventures
Nextstage Capital
Ogden Capital
Innovation Ventures
Series A, 8/2009
$471k
Angel, 7/2010
Social Starts
Venture Round, 2/2011
$413k
Venture Round, 6/2013
$1M
DEBT TOTAL $500k
Debt, 2/2010
$500k

Competitors

Tags

Waywire

Waywire (formerly Magnify) is the leader in creating video-centric online communities. The Waywire Video Platform supports over 100,000+ sites, with over 30+ million video views per month.

Waywire supports video discovery, curation and video delivery through a web based platform that includes encoding/transcoding, storage, hosting & CDN delivery.

Users can upload video to their channels using video URLs or by searching for video from the Magnify.net site. Videos are searchable by text, tags or reviews. The approach is different than most video sites that depend on users to upload their own content.

Waywire allows channel publishers to set permission for channel viewers, so channel viewers can upload their own relevant videos to the channel. This allows for interaction between website publishers and their readers (or viewers).

Waywire has two ways to acquire their Platform; Pro, & Enterprise. With Pro being targeted at small communities and the small business market, and Enterprise is for large publishers such as New York Magazine, and Mediaite (http://www.videos.mediaite.com).

Competitors include Brightcove, Ooyala, Kaltura, YouTube

Recent Milestones

Videos

Above:

This video was originally published on Beet.TV

Added: 8/6/08
Above:

Vator.tv Interview

Added: 2/10/09
Above:

VatorTV: 5/2008

Added: 8/10/09
Above:

This video was originally published on Beet.TV

Added: 12/7/12
Above:

This video was originally published on Beet.TV

Added: 12/7/12

Screenshots

Products

AdShare Platform

Websitemagnify.net
StageLive
Tags videoads, advertisingplatform, advertising

Allows website owners to share ad earnings placed on their video channels. Advertising consists of banner ads placed around videos, not in-video ads.

Waywire screenshot
Above: AdShare Platform Screenshot -- #1
Uploaded: 2/5/08

Magnify.net

Websitemagnify.net
StageLive
Tags videochannels, magnify-net, video

Allows website publishers to make video channels for their sites.

Waywire screenshot
Above: Magnify.net Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Enterprise

Sources

  1. How Money And Politics Brought Waywire And Magnify Together (techcrunch.com) [edit]
  2. newteevee.com [edit]
  3. paidcontent.org (paidcontent.org) [edit]
  4. Magnify.net Grabs Series A1 Funding (centernetworks.com) [edit]
  5. SEC (sec.gov) [edit]
  6. SEC D (sec.gov) [edit]
  7. Citation Needed [add]
  8. SEC (sec.gov) [edit]
  9. Video startup Magnify closes $1M from TED’s Chris Anderson, former Facebooker Chris Kelly, & others (exclusive) (venturebeat.com) [edit]
  10. Citation Needed [add]
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Last Edited 4/19/14

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