| Website | waterfallmobile.com |
| Blog | mobiledemystified... |
| Category | Enterprise |
| Phone | 415 487-1200 |
| Employees | 20 |
| Founded | 8/05 |
| Description | enterprise technology platform |
| TOTAL | $3.7M |
| VENTURE FUNDING TOTAL | $3.7M |
| Series A, 2/09 | $3.7M |
Waterfall Mobile is the leader in digital messaging and CRM for enterprises. The company’s products, Msgme and AlertU, have revolutionized the way companies manage communications with their end users. The Msgme platform empowers carriers, brands, agencies and technology companies to manage digital messaging and subscribers across mobile and social channels, including SMS, MMS, mobile apps, voice, Facebook and Twitter. Msgme enhances these channels by coupling seamless integration of mobile web, video, coupons and QR codes, with direct targeting tools such as location, demographic and user preferences. Waterfall’s emergency alert notification platform, AlertU, is the industry’s first two-way, multichannel notification system serving as a critical component of the emergency communications infrastructure for over 2 million individuals.
Waterfall’s customers include Anheuser-Busch, Nokia, Ubisoft, Constant Contact, Guthy-Renker, PETA, Roc Nation, WPP, Publicis, Participant Media, and the California Community College system. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York, Los Angeles and Austin. For more information, please visit www.waterfallmobile.com.
| Website | alertu.com |
| Launch Date | August 20, 2007 |
AlertU, Waterfall Mobile’s web-based emergency short messaging service or SMS (text) messaging platform developed for enterprises, institutions and school campus communities. Emergency administrators can easily send text messages to subscribers’ mobile devices communicating critical information and updates to students, faculty and staff in real-time.
| Website | msgme.com |
| Launch Date | January 1, 2008 |
The company’s flagship product, Msgme (www.msgme.com) is an enterprise technology platform that provides (i) self-service campaign management tools for mobile marketing and (ii) a mobile CRM and analytics platform. Msgme is used by brands, media and entertainment companies ranging from Anheuser-Busch to Warner Music Group, BMW, Toyota, VIZIO, The Finish Line, JPMorgan and Sears, among others. In addition, leading agencies such as iconmobile, Jack Morton Worldwide, Alloy Media + Marketing, The Bravo Group, MeringCarson, Drill Team, EXL Media, T3 and ONE/x use Msgme to manage their clients’ mobile initiatives. The Msgme platform is built for scale and flexibility and can be easily integrated with any third-party software through a suite of open APIs.
