Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information

Offices

Turku, FIN
Tykistökatu 4 D
Turku, 20520, FIN
Turku, FIN

People

CEO/Co-Founder
VP, business development
Lead Back-end dev./Co-Founder
CTO/Co.Founder
Chairman
CSO/Co-Founder

Funding

TOTAL $3.86M
FUNDING TOTAL $3.86M
Seed, 4/2013
Leonid Volkov
Leonid Gluzman
Jan Blomquist
Series A, 11/2013
SBT Venture Capital
Olli-Pekka Kallasvuo
€3M

Competitors

Tags

Walkbase

Walkbase provides retail analytics solutions that allow retailers to measure the impact of marketing on footfall, understand customer behaviour in-store, improve store operations and enable personalized mobile applications via a real-time API.

The Walkbase system is able to monitor WiFi-enabled mobile phones and use sophisticated positioning algorithms to estimate the location of these in indoor spaces. The solution can be deployed stand-alone using Walkbase sensors or leveraging WiFi infrastructure already installed in a building. Consumer’s unique Wi-Fi identifiers (MAC addresses) are hashed to ensure data privacy protection.

Our retail analytics dashboard shows traffic trends by store and, given a larger installation, within departments inside a store. Capture rate (percent of passers by entering) can be measured, along with dwell time by store or zone and proportion of loyal repeat customers. This allows comparisons across time and different stores in a chain – all valuable information for a store or retail chain manager to identify opportunities to improve customer service and conversions to sales.

Marketing teams can measure footfall changes in response to general or store-specific advertising campaigns, providing an understanding of whether campaigns are generating traffic. The Walkbase integration with Google Universal Analytics allows our customers to combine data from campaigns with footfall data and view it side-by-side (available in beta). Further, retailers launching mobile applications for their customers can use the Walkbase real-time API to personalise the app experience based on location and (with opt-in) customer profile.

Walkbase is based in Finland and is an alumnus of the Startup Sauna accelerator at Aalto University. The company has raised seed investment from Finnish and Russian angel investors.

Recent Milestones

Videos

Screenshots

Walkbase screenshot
Above: Walkbase retail analytics dashboard
Uploaded: 4/22/13

Sources

  1. Walkbase Closes Seed Funding (finsmes.com) [edit]
  2. Walkbase Raises €3M in Series A Funding (finsmes.com) [edit]
Edit This Page
Last Edited 12/12/13

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy