|Description||Indoor location context|
|Seed, 4/2013 |
|Series A, 11/2013 |
SBT Venture Capital
Walkbase provides retail analytics solutions that allow retailers to measure the impact of marketing on footfall, understand customer behaviour in-store, improve store operations and enable personalized mobile applications via a real-time API.
The Walkbase system is able to monitor WiFi-enabled mobile phones and use sophisticated positioning algorithms to estimate the location of these in indoor spaces. The solution can be deployed stand-alone using Walkbase sensors or leveraging WiFi infrastructure already installed in a building. Consumer’s unique Wi-Fi identifiers (MAC addresses) are hashed to ensure data privacy protection.
Our retail analytics dashboard shows traffic trends by store and, given a larger installation, within departments inside a store. Capture rate (percent of passers by entering) can be measured, along with dwell time by store or zone and proportion of loyal repeat customers. This allows comparisons across time and different stores in a chain – all valuable information for a store or retail chain manager to identify opportunities to improve customer service and conversions to sales.
Marketing teams can measure footfall changes in response to general or store-specific advertising campaigns, providing an understanding of whether campaigns are generating traffic. The Walkbase integration with Google Universal Analytics allows our customers to combine data from campaigns with footfall data and view it side-by-side (available in beta). Further, retailers launching mobile applications for their customers can use the Walkbase real-time API to personalise the app experience based on location and (with opt-in) customer profile.
Walkbase is based in Finland and is an alumnus of the Startup Sauna accelerator at Aalto University. The company has raised seed investment from Finnish and Russian angel investors.