| Website | 4wmarketplace.com |
| Category | Advertising |
| Phone | +39 02 52505.470 |
| Employees | 30 |
| Founded | 12/07 |
| Description | performance advertising network |
4w MarketPlace™, a Digital Magics Group company operating in the performance online adv market, has developed and manages the open platform known as 4w Net™ 4w Net™ is an open platform on which Publishers allow agencies and clients publishing their advertisement in order to bring about qualified traffic and get lead generation. The unique feature of 4w Net™ is to offer a privileged access to qualified audiences to advertiser investors. The three main features are: Multidevice platform, PC+smartphone+Tablet Advanced qualified targeting technology, a planning pattern that enables investments in both Channel & Contextual Planning Costs based on users’ actions on a performance basis (ex: per click, contact and sale) Sophisticated algorithms that enable optimization and contextualization of text links, especially developed to maximize the user’s actions within web pages containing dynamic news Thanks to the exclusive partnership with PPN - PREMIUM PUBLISHER NETWORK, established in 2009, with RCS group and Gruppo l’Espresso, 4w Net™ manages the biggest Italian qualified traffic in Contextual Advertising.
