|Description||Interest Graph Personalization/Analytics|
|Angel, 9/2010 ||$250k|
|Angel, 12/2011 ||$180k|
|Seed, 7/2012 ||$500k|
Vufind is a mobile personalization and predictive intelligence platform based on the Interest Graph.
Vufind enables the relevance revolution and serves the intersection of personalized commerce, behavioral and contextual ad targeting, and image-based contextual commerce.
etailers and publishers with social login and media-rich content use Vufind’s APIs to power combined behavioral and contextual relevance to boost engagement, conversion, and monetization.
Vufind’s expressive interest graph (VuGraph) is based on analyzing and aggregating all the user’s opted-in social activities, including visual analytics on photos/videos, to compute the richest persona profile for each user that reflects true intent.
For an overview, please see: http://mashable.com/2012/02/ 21/interest-graph/
Interview at Where2Added: 4/9/12
|Launch Date||July, 2012|
VuGraph is an API for behavioral ad targeting and personalized commerce and recommendations. Web and mobile publishers call the VuGraph API to get interest keywords that the can use to optimize Ad calls, or match recommendations and commercial offers against.