| Series B, 5/07 Matrix Partners North Bridge Venture Partners Norwest Venture Partners | $14M |
Vtap is a mobile search service that’s fine-tuned for video but can be used for audio and text as well.
The technology provides relevant video results by indexing video metadata, like tags and surrounding text, instead of actual video file innards. When users start typing search keywords into the query box, the search engine speedily starts returning relevant results based on the letters they have already started typing. Vtap can do this because their search technology indexes letters and characters instead of whole words like other search engines. This allows users to type in abbreviated search keywords instead of typing a whole word, which makes more sense for mobile users.
They plan on launching the service in September 2007. Mobile video search competitors include MyWaves and blueapple.mobi.
