| Acquired by | Call Genie |
| Date | 12/11 |
| Website | voodoovox.com |
| Blog | blog.voodoovox.com |
| Category | Software |
| Phone | (413) 663-8049 |
| Employees | |
| Founded | 2002 |
| Description | Phone number analytics platform |
| TOTAL | $9.45M |
| FUNDING TOTAL | $9.45M |
| Series A, 8/05 Apax Partners SoftBank Capital Steamboat Ventures Walt Disney Steam Boat Ventures | $1.35M |
| Series D, 9/07 Apax Partners SoftBank Capital Village Ventures Steamboat Ventures | $8.1M |
VoodooVox is bringing the power and value of web analytics to phone numbers.
VoodooVox has been providing additional revenue to phone traffic through In-Call Media. In order to do a good job of inserting ads into phone calls, they have had to learn a lot about those callers. Eventually 555-1212 became a 35 year old male, with an income of $50k, owns his house, leases his car, and is a pet lover.
VoodooVox is now making their analytics platform and data available to anyone who has phone numbers; whether it is from a call log, user that downloaded a mobile application or for improved ad targeting.
| Caller Analytics |
| MyVox |
| RadioVoodoo |
| Voodoovox on-hold Network |