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PublicNASDAQ:VOCS
Date2005
Raised
Post IPO Valuation
Acquired byHelp A Reporter Out / HARO
Date2010

General Information

Offices

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People

CTO
SVP, Products
SVP , International
SVP, Global Services
SVP , North American Sales
Chairman, President and Chief Executive Officer
Chief Human Resources Officer
EVP , CFO
Show All People

Acquisitions

Total$205M
iContact, 2/2012 $169M
North Social, 2/2011 $25M
Datapresse, 4/2010 $10.8M
Help A Reporter Out / HARO, 2010
PRWeb, 2006

Competitors

Tags

Vocus

Vocus provides leading cloud-based marketing and public relations software and consulting services enabling companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 17,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia.

Recent Milestones

  • Check
    Vocus — Marketing software giant Vocus acquired for $446.5M (4/7/14)
    Posted 4/7/14 at 6:59pm via venturebeat.com
  • Check
    Vocus — The Winter ’14 release of Vocus’ PR Suite introduces a new modern user experience and adds broadcast editing, advanced media and outlet filtering, and the ability to edit scheduled distributions (12/12/13)
    Posted 12/16/13 at 1:48pm via prweb.com
  • Check
    Vocus — New capabilities including landing pages, multi-channel campaigns, social CRM, and analytics enable marketing departments to optimize and measure their performance (11/13/13)
    Posted 12/16/13 at 1:49pm via prweb.com
  • Check
    Vocus — New updates integrate Twitter and Google+ tagging into press releases (9/4/13)
    Posted 12/16/13 at 1:50pm via prweb.com
  • Check
    Vocus added Joseph Bernstein as Marketing / Social Media Consultant. (8/1/13)
    Posted 4/10/14 at 9:12am
  • Handshake
    Vocus acquired iContact for $169M. (2/28/12)
    Posted 2/28/12 at 2:19pm via techcrunch.com
  • Handshake
    Vocus acquired North Social for $25M. (2/24/11)
    Posted 2/24/11 at 6:59pm via prweb.com
  • Check
    Vocus — Vocus Acquires Facebook Apps Provider North Social (2/24/11)
    Posted 2/24/11 at 4:22pm via prweb.com
  • Check
    Vocus — Vocus Acquires Engine 140 to Help Organizations Build Their Brand on Twitter (2/8/11)
    Posted 2/24/11 at 4:21pm via prweb.com
  • Check
    Vocus — Vocus Acquires PR Service Help A Reporter Out (HARO) (6/10/10)
    Posted 8/4/10 at 7:59am via prweb.com
  • Check
    Vocus — Vocus Unwraps New Social Media Monitoring Module (6/8/10)
    Posted 6/8/10 at 8:31pm via prweb.com
  • Check
    Vocus — Integrated Communications: Lines between PR and Marketing are Blurring, ‘Turf’ Battles Ongoing Vocus Survey Finds (4/29/10)
    Posted 6/8/10 at 8:31pm via prweb.com
  • Handshake
    Vocus acquired Datapresse for $10.8M. (4/20/10)
    Posted 7/8/10 at 4:03am via vocus.com
  • Check
    Vocus — Vocus Enters Chinese Market with Acquisition of Chinese PR Software Company BDL Media (4/20/10)
    Posted 6/8/10 at 8:31pm via prweb.com
  • Check
    Vocus — Vocus Announces Results for First Quarter 2010 (4/20/10)
    Posted 6/8/10 at 8:31pm via prweb.com
  • Check
    Vocus — Vocus Acquires Leading French On-Demand PR Software Company Datapresse (4/20/10)
    Posted 6/8/10 at 8:31pm via prweb.com

Videos

Above:

48 second demo of Vocus

Added: 2/29/12
Above:

Vocus Social Media Monitoring

Added: 2/29/12
Above:

Inside the Vocus Marketing Suite: How It Works

Added: 12/13/13

Screenshots

Vocus screenshot
Above: Vocus Small Business Edition
Uploaded: 2/9/10
Vocus screenshot Vocus screenshot Vocus screenshot
Vocus screenshot Vocus screenshot Vocus screenshot
Vocus screenshot Vocus screenshot Vocus screenshot
Vocus screenshot Vocus screenshot Vocus screenshot

Products

Vocus Advanced PR Suite

Websitevocus.com/advanced-pr
StageLive
Launch DateJanuary 6, 1997

Engage Influencers

Vocus monitors millions of social conversations per day on Twitter, Facebook and other social media sites, while our Recommendation Engine™ helps you identify and engage key influencers. Vocus’ media database includes profiles and contact information for over 1.4 million journalists, bloggers and influencers. Publicity opportunities enable you to build connections with the people who might cover your company and industry.

Share News

With a few clicks, you can send your press release directly to journalists, bloggers and influencers - publish it online using the world’s most popular news release service, and share your story on social networks like Facebook, LinkedIn and Twitter simultaneously.

Monitor Everything

Vocus constantly monitors and scans over 130,000 news sources including television and radio stations in 210 US DMA’s and 15 international markets, 35 million blogs and the entire social web, filtering it down so you can quickly see the news that is important to your business.

Measure Results

Quickly analyze the results of your PR efforts in real-time and create precise, professional reports to share with other departments and the executive team.

Vocus Government Relations Suite

Websitevocus.com/government-relations
Launch Date1992

Vocus provides a complete grassroots management solution, featuring a comprehensive database of federal and state legislative contacts. Corporations and organizations can track projects, activities and legislation; maintain a professional online advocacy site; and analyze lobbying efforts and legislative success.

Our powerful PAC contact management capabilities allow you to keep track of your contacts, interactions with your committee members and contributions.

Vocus Marketing Suite

Websitevocus.com/software
Launch DateOctober 11, 2011

Attract & Engage

Deliver your campaigns with best-in-class tools for email, search visibility, social media and PR.

Buying Signals ™ Scans millions of conversations for prospects looking to buy a product or service like yours. No scouring. No tedious searching. Just quality leads. Recommendation Engine Filters and suggests relevant content and conversations to help you turn conversations into sales. Campaign Management Makes complex campaigns easy with one central point of integration. See the impact your campaigns have in real time, and assess the effectiveness of each channel. News Releases Vocus software is the only way to distribute your news with the world’s #1 news release service for traffic and search.

Capture & Keep

Turn prospects into leads, and leads into customers with customizable landing pages, social CRM, behavioral segmentation and targeted messaging.

Email Maximize your marketing with integrated email. Our award-winning solution includes all the features and services businesses need to deliver trackable results. Landing Pages Capture the leads that feed your sales funnel with customizable, measureable landing pages. Create one in minutes, link it to a campaign and track your sign-ups all the way through to conversion. Social CRM Manage prospect relationships better with complete profiles of your audience. Segment prospects by engagement history to target them with campaigns that really resonate.

Measure & Improve

Optimize your tactics with measurable campaigns, tracking and actionable analytics.

Funnel Reports Understand your customer’s journey and what drives results. Track prospects all the way through the marketing funnel, step by step, from initial engagement to conversion. Impact Reports Get the big picture on what’s influencing your prospects. See which channels and content are driving the most click-throughs and engagement, so you can fine-tune and improve your campaigns. Behavioral Segmentation Engage prospect segments with targeted campaigns based on engagement history for maximum relevance and ROI. That’s marketing done right!

Stock Price

Traffic Analytics

Quantcast

Livegraph

Compete

Vocus

Sources

  1. Citation Needed [add]
  2. Vocus Buys Email Marketing Company iContact For $169 Million (techcrunch.com) [edit]
  3. Press Release (prweb.com) [edit]
  4. Vocus Acquires Leading French On-Demand PR Software Company Datapresse (vocuspr.vocus.com) [edit]
  5. Citation Needed [add]
  6. Citation Needed [add]
  7. PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    PRWeb (prweb.com) [edit]
    Vocus Launches Completely Redesigned Public Relations Suite (prweb.com) [edit]
    Vocus Launches Next Generation Marketing Suite to Help Simplify, Integrate and Measure Digital Marketing (prweb.com) [edit]
    Vocus Announces New Social and Search Enhancements to PRWeb (prweb.com) [edit]
    Marketing software giant Vocus acquired for $446.5M (venturebeat.com) [edit]
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Last Edited 4/14/14

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