|Description||Marketing and Public Relations Software|
|North Social, 2/2011||$25M|
|Help A Reporter Out / HARO, 2010|
Vocus provides leading cloud-based marketing and public relations software and consulting services enabling companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 17,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia.
48 second demo of VocusAdded: 2/29/12
Vocus Social Media MonitoringAdded: 2/29/12
Inside the Vocus Marketing Suite: How It WorksAdded: 12/13/13
|Launch Date||January 6, 1997|
Vocus monitors millions of social conversations per day on Twitter, Facebook and other social media sites, while our Recommendation Engine™ helps you identify and engage key influencers. Vocus’ media database includes profiles and contact information for over 1.4 million journalists, bloggers and influencers. Publicity opportunities enable you to build connections with the people who might cover your company and industry.
With a few clicks, you can send your press release directly to journalists, bloggers and influencers - publish it online using the world’s most popular news release service, and share your story on social networks like Facebook, LinkedIn and Twitter simultaneously.
Vocus constantly monitors and scans over 130,000 news sources including television and radio stations in 210 US DMA’s and 15 international markets, 35 million blogs and the entire social web, filtering it down so you can quickly see the news that is important to your business.
Quickly analyze the results of your PR efforts in real-time and create precise, professional reports to share with other departments and the executive team.
Vocus provides a complete grassroots management solution, featuring a comprehensive database of federal and state legislative contacts. Corporations and organizations can track projects, activities and legislation; maintain a professional online advocacy site; and analyze lobbying efforts and legislative success.
Our powerful PAC contact management capabilities allow you to keep track of your contacts, interactions with your committee members and contributions.
|Launch Date||October 11, 2011|
Attract & Engage
Deliver your campaigns with best-in-class tools for email, search visibility, social media and PR.
Buying Signals ™ Scans millions of conversations for prospects looking to buy a product or service like yours. No scouring. No tedious searching. Just quality leads. Recommendation Engine Filters and suggests relevant content and conversations to help you turn conversations into sales. Campaign Management Makes complex campaigns easy with one central point of integration. See the impact your campaigns have in real time, and assess the effectiveness of each channel. News Releases Vocus software is the only way to distribute your news with the world’s #1 news release service for traffic and search.
Capture & Keep
Turn prospects into leads, and leads into customers with customizable landing pages, social CRM, behavioral segmentation and targeted messaging.
Email Maximize your marketing with integrated email. Our award-winning solution includes all the features and services businesses need to deliver trackable results. Landing Pages Capture the leads that feed your sales funnel with customizable, measureable landing pages. Create one in minutes, link it to a campaign and track your sign-ups all the way through to conversion. Social CRM Manage prospect relationships better with complete profiles of your audience. Segment prospects by engagement history to target them with campaigns that really resonate.
Measure & Improve
Optimize your tactics with measurable campaigns, tracking and actionable analytics.
Funnel Reports Understand your customer’s journey and what drives results. Track prospects all the way through the marketing funnel, step by step, from initial engagement to conversion. Impact Reports Get the big picture on what’s influencing your prospects. See which channels and content are driving the most click-throughs and engagement, so you can fine-tune and improve your campaigns. Behavioral Segmentation Engage prospect segments with targeted campaigns based on engagement history for maximum relevance and ROI. That’s marketing done right!