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Vizu Corporation

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Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building.

For more information about Vizu, please visit www.brandlift.com.

Recent Milestones

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• 
  Vizu Corporation was acquired by Nielsen. (7/2/12)
  Posted 7/3/12 at 3:21am via techcrunch.com
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  Vizu Corporation added John Moffett as CFO. (10/25/10)
  Posted 10/25/10 at 1:29pm
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  Vizu Corporation added Sean O'Neal as President. (4/1/10)
  Posted 3/24/11 at 9:12am
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  Vizu Corporation received $6.75M in Venture Round funding. (12/1/09)
  Posted 12/1/09 at 7:52pm via businessinsider.com
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  Vizu Corporation received $2.9M in Series B funding. (1/31/07)
  Posted 3/7/08 at 7:08pm via vizu.com
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  Vizu Corporation received $1M in Series A funding. (2/20/06)
  Posted 3/7/08 at 7:08pm via vizu.com
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  Vizu Corporation added Ian Sigalow as Board Member.
  Posted 9/27/08 at 10:41am
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  Vizu Corporation added Jeremy Longinotti as VP Business Development.
  Posted 3/7/08 at 7:08pm
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  Vizu Corporation added Nick Rau as Co-Founder and CTO.
  Posted 3/7/08 at 7:08pm
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  Vizu Corporation added Dan Beltramo as Co-Founder and CEO.
  Posted 3/7/08 at 7:08pm
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  Vizu Corporation added Jeff Smith as SVP, Marketing and Client Services.
  Posted 3/17/11 at 3:46pm
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  Vizu Corporation added David Bell as Board of Directors.
  Posted 8/9/11 at 3:02pm
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  Vizu Corporation added Alan Gould as Board of Directors.
  Posted 8/9/11 at 3:02pm
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  Vizu Corporation added John Elton as Board Observer.
  Posted 3/16/12 at 2:15pm

Videos

Screenshots

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Above: Vizu Brand Lift Home Page
Uploaded: 3/23/11

Traffic Analytics

Quantcast

Sources

1. Nielsen Acquires Vizu To Measure Online Ad Effectiveness (techcrunch.com) [edit]
2. answers.vizu.com [edit]
3. answers.vizu.com [edit]
4. Silicon Alley Insider (businessinsider.com) [edit]