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Acquired byNielsen
Date7/2012

General Information

Websitebrandlift.com
Twitter@vizu
CategoryAdvertising
Phone415-362-8498
Emailpressinquiries@vi...
Employees50
Founded2/2005
DescriptionReal-time Advertising Effectiveness

Offices

Headquarters
185 Berry St.
Suite 5200
San Francisco, CA, 94017
USA
New York, USA
112 W 34th Street
Suite 827
New York, NY, 10001
USA

People

Co-Founder and CEO
Co-Founder and CTO
Board of Directors
board member

Funding

TOTAL $13.1M
FUNDING TOTAL $13.1M
Series A, 2/2006
WR Hambrecht
Amicus Capital
Ron Conway
Esther Dyson
FLOODGATE
Don Hutchison
$1M
Series B, 1/2007
Draper Fisher Jurvetson (DFJ)
Greycroft Partners
$2.9M
Series A, 12/2009
iNovia Capital
Greycroft Partners
Draper Fisher Jurvetson (DFJ)
Esther Dyson
$6.75M
Series B, 4/2012
$2.43M

Tags

Vizu Corporation

Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building.

For more information about Vizu, please visit www.brandlift.com.

Recent Milestones

Videos

Above:

Vizu Interview on VatorTV

Added: 4/9/12
Above:

This video was originally published on Beet.TV

Added: 4/9/12
Above:

This video was originally published on Beet.TV

Added: 4/9/12
Above:

This video was originally published on Beet.TV

Added: 4/9/12
Above:

THis video was originally published on Beet.TV

Added: 4/9/12
Above:

This video was originally published on Beet.TV

Added: 4/9/12

Screenshots

Vizu Corporation screenshot
Above: Vizu Brand Lift Home Page
Uploaded: 3/23/11

Traffic Analytics

Quantcast

Livegraph

Sources

  1. Nielsen Acquires Vizu To Measure Online Ad Effectiveness (techcrunch.com) [edit]
  2. answers.vizu.com [edit]
  3. answers.vizu.com [edit]
  4. Silicon Alley Insider (businessinsider.com) [edit]
  5. SEC (sec.gov) [edit]
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Last Edited 4/12/14

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