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General Information

CategorySoftware
Email
Employees8
Founded6/99

Offices

People

Former People

Founder
Founder and CTO

Funding

Angel, 6/99
Frank Marshall
$250k

Tags

comparison-shopping, contant-management-system

VivaSmart

VivaSmart (aka Aptivia) developed a content management system for comparison shopping and product information. The company was founded by Amr Awadallah and Thai Tran from Stanford University, and was acquired one year later by Yahoo! Inc. The vivasmart technology subsequently became, and still is, the back end CMS for Yahoo! Shopping (now codenamed Catzilla). The company started as BookSmart, a comparison shopping site for college textbooks, but quickly morphed into a technology provider for building comparison shopping catalogs.

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  1. Frank Marshall [edit]
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Last Edited 3/5/11

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