|Angel, 6/99 |
VivaSmart (aka Aptivia) developed a content management system for comparison shopping and product information. The company was founded by Amr Awadallah and Thai Tran from Stanford University, and was acquired one year later by Yahoo! Inc. The vivasmart technology subsequently became, and still is, the back end CMS for Yahoo! Shopping (now codenamed Catzilla). The company started as BookSmart, a comparison shopping site for college textbooks, but quickly morphed into a technology provider for building comparison shopping catalogs.