| Website | vitrue.com |
| Blog | vitrue.com/blog |
| Category | Web |
| Phone | 404.352.0711 |
| info@vitrue.com | |
| Employees | |
| Founded | 5/06 |
| UGENmedia, 6/08 |
| Total | $12.2M |
| Seed, 5/06 General Catalyst Partners | $2.2M |
| Series B, 10/07 Comcast Interactive Capital Dace Ventures General Catalyst Partners | $10M |
Vitrue is a video-centric social media company that aims to empower marketers, agencies and media companies to effectively and safely connect with consumers. Global companies and brands such as P&G’s Pringles, VH1, TBS and Cincinnati Bell have turned to Vitrue to establish deeper, authentic relationships with their audiences by creating online video communities and engaging consumer-generated promotions. Its platform and services enable companies to review consumer-created content with a proprietary “content filtering protection” capability, ensuring brand integrity.
| Website | vitrue.com/video-mixer.php |
| Stage | Live |
| Tags | advertising |
AdMixerâ„¢ allows marketers to offer advanced content creation tools to users while maintaining brand integrity. Users can create commercials, testimonials, movie trailers and multimedia presentations on websites using a simple drag-and-drop interface. AdMixer helps enhance brand safety, drives viral content distribution and provides advanced administrative tools for easy and powerful content and member management.
| Website | vitrue.com/our-platform.php |
| Tags | socialmedia, social-networking |
Vitrue provides a platform for organizations to effectively deliver content to users, enabling two-way dialogue between brands and audiences. Companies specify the social media experience they’d like to deliver to users, deciding upon content (video, audio, photos and text) and functionality (commenting, rating and sharing). They can also integrate features and create more complex social media experiences, with contests, stories, topic dialogues and mash-ups. Vitrue offers a number of Modules for customers to choose between, depending on the desired level of content and functionality.