Vitaminic was one of the firts Digital Music Platform in Europe, founded in 1999, it had from the start an international footprint with offices and operations on 9 countries. The Headquarter was based in Italy and after the Ipo in 2000 on the Italian Stock Exchange it acquired companies in UK ( Peoplesound), Usa (Iuma) and France (FranceMp3). The management was led by the three founders (Gianluca Dettori,Frank Gonella and Adriano Marconetto) and by the Coo Andrea Rosi. The company was sold to Buongiorno in 2003.
