Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information

Websitevisiblemeasures.com
Blogvisiblemeasures.c...
Twitter@visiblemeasures
CategoryAdvertising
Phone617-482-0222
Emailinfo@visiblemeasu...
Employees
Founded2005
DescriptionSocial video analytics & advertising

Offices

HQ
143 South Street
5th Floor
Boston, MA, 02111
USA

People

Founder and CEO
VP Business Operations
VP, Finance
SVP Products, GM Viewable Media
SVP, Engineering
Board Member
Board
Board Member
Show All People

Acquisitions

Vidmeter, 1/2008

Funding

TOTAL $90M
FUNDING TOTAL $90M
Seed, 1/2006
Dharmesh Shah
$800k
Series A, 3/2007
General Catalyst Partners
$5M
Series B, 1/2008
Mohr Davidow Ventures
General Catalyst Partners
$13.5M
Series C, 3/2009
Northgate Capital
General Catalyst Partners
Mohr Davidow Ventures
$10M
Series C, 10/2009
DAG Ventures
Venture Round, 4/2011
$7.7M
Series D, 9/2011
DAG Ventures
Advance Publications
General Catalyst Partners
Mohr Davidow Ventures
Northgate Capital
$13M
Venture Round, 8/2012
DAG Ventures
Advance Publications
General Catalyst Partners
Mohr Davidow Ventures
Northgate Capital
Common Fund
$21.5M
Private Equity, 9/2012
$18.5M

Competitors

Tags

Visible Measures

Visible Measures is a provider of independent third party measurement solutions for Internet video publishers and advertisers. Their services help users measure video content consumption and viral distribution.

Recent Milestones

Videos

Above:

This video was originally posted on Beet.TV

Added: 8/15/12
Above:

This video was originally published on Beet.TV

Added: 8/15/12
Above:

Brian Shin’s Interview with CNBC’s Julia Boorstin

Added: 8/15/12
Above:

This video was originally published on Beet.TV

Added: 8/15/12

Screenshots

Visible Measures screenshot
Above: Visible Measures Screenshot -- #1
Uploaded: 12/22/10

Products

Viewable Media

Websiteviewablemedia.com
StageLive
Launch DateApril, 2011
Tags video

Visible Measures is the analytics and advertising platform for social video. Designed from the ground up to meet the unique challenges of measuring and delivering social video advertising, the company’s patented platform powers the Viewable Media choice-based video ad network. Visible Measures provides its customers and clients with unprecedented visibility into the performance of paid and Earned Media placements and engagement in social video. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide charts, please visit http://www.visiblemeasures.com.

Visible Measures screenshot
Above: How to Drive Earned Media
Uploaded: 9/18/11

Traffic Analytics

Compete

Visiblemeasures

Sources

  1. Visible Measures Acquires Vidmete (newteevee.com) [edit]
  2. Citation Needed [add]
  3. techcrunch.com [edit]
  4. techcrunch.com [edit]
  5. Video-Ad Company Visible Measures Raises $10 Million In Third Round (paidcontent.org) [edit]
  6. Video Data Provider Visible Measures Gets Add-On To Third Round (paidcontent.org) [edit]
  7. SEC (sec.gov) [edit]
  8. Online Video Measurement Platform Visible Measures Raises $13M (techcrunch.com) [edit]
  9. Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform (techcrunch.com) [edit]
  10. SEC (sec.gov) [edit]
  11. Citation Needed [add]
Edit This Page
Last Edited 4/14/14

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

TechCrunch Posts TechCrunch Logo Small Picture

Techmeme Posts Techmeme Logo Small Picture

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy