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General Information

StatusPrivately Held
Websiteviewdle.com
CategoryWeb
Address 1270 Avenue of the Americas, 20th Floor
New York City, 10036, USA
Founded1/06

People

Funding

Unattributed, 3/08 1
KIT Capital

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Viewdle

Viewdle, Inc. was founded in 2006 to revolutionize video search by solving the inefficiencies inherent in using text-based metadata and other existing tools for indexing moving media. Viewdle Inc.’s core technology is the Viewdle Engine, a facial-recognition powered digital media platform for indexing, searching and monetizing video assets. The Viewdle engine fuses pioneering visual analysis technology, along with other leading search techniques, to go “inside the clip” and identify contextually relevant appearances based on actual video assets. Viewdle automatically looks inside the video, frame-by-frame, to create a real-time index of true on-screen appearances with unrivaled accuracy and relevance. With multiple patents in preparation, Viewdle is quickly building the world’s largest people-in-video reference database.

Example: Search: Paris Hilton For example, when you search for a “Paris Hilton” video clip using existing search methodologies, thousands of video clips will appear, but the majority of the results may not include an actual appearance of Paris Hilton on screen, may not be contextually relevant, and may not reliably showcase the point in the clip where she appeared. Instead, you may get clips where an on-screen entertainment news anchor is talking about Paris Hilton, where a YouTube user has added Paris Hilton tags to draw more attention to his video, or you may even get clips of Paris, France. With Viewdle, users are not only guaranteed videos that actually show Paris Hilton on screen, they can also search for a specific appearance and jump to an exact section within the video (e.g. Paris Hilton leaving jail and getting into her limousine). Viewdle can be utilized for real-time searching and indexing as well as for the long tail of existing content. This is the Viewdle difference.

By unleashing Viewdle technology, content producers and distributors can effectively leverage their video assets to open new revenue streams and attract, engage and retain customers/visitors. Initially focused on providing internal and private-label indexing and search capabilities to news and entertainment media, Viewdle will soon launch targeted advertising solutions, developer tools and a consumer-facing search site. Viewdle is headquartered in New York City, with offices in Kiev, Ukraine, Luxembourg and London.

Products

Viewdle Engine

Websiteviewdle.com
Launch DateJanuary 1, 2008
Tags viewdle, visual-search, facial-recognition, personal-media-management, video-search-engine, digital-media-platform, video-SEO
Viewdle screenshot
Above: Viewdle Engine Screenshot -- #1

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Viewdle

Comments

Fred Sorkin - January 10, 2008 at 4:31am
The best technology i have seen in years - not sure why microsoft is not all over them with fast search engine acquisition - google most probably in discussion already.

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Sources

  1. Viewdle Funded by KIT Capital, Partners with ROO (techcrunch.com) [edit]
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Last Edited 3/28/08

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