|Description||Self-Serve Sponsored Videos|
|Seed, 1/08 ||$150k|
Pay Per Click sponsored videos for video publishing websites
VidPay offers a platform for video publishing websites to enable self-serve (non intrusive) video advertising on their pages, maintaining their own theme and brand. The platform is auction based, deciding which videos to promote according to maximum bids, relevance and historic performance.
Advertisers then use a web interface for creating, managing and measuring campaigns. Advertisers can test different ad variations and target viewers according to which keywords they search for, the metadata of videos they view, the cities they are in, the categories they visit on the video partner site and moreâ€¦
VidPay’s first partner website is Metacafe, which integrated with VidPay in the beginning of 2009.