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General Information

Websitevideologygroup.com
Blogvideologygroup.co...
Twitter@VideologyGroup
CategoryAdvertising
Phone212.231.7845
Emailsocialmedia@video...
Employees320
Founded2/2007
DescriptionVideo Advertising Technology Platform

Offices

Show All Offices

People

Founder, Chairman and Chief Executive Officer
Chief Financial Officer
Chief Technology Officer
President
Chief Scientist and Chief Product Officer
SVP, Corporate Development & Business Development - NA
Board Member
Board of Directors
Show All People

Acquisitions

LucidMedia, 10/2012
Collider Media, 8/2012

Funding

TOTAL $134M
FUNDING TOTAL $134M
Series A, 2/2008
New Enterprise Associates
Valhalla Partners
QED Investors
$15M
Series B, 2/2010
Comcast Ventures
QED Investors
$16M
Series C, 3/2011
New Enterprise Associates
QED Investors
$30M
Private Equity, 8/2012
$13.2M
Series D, 5/2013
Catalyst Investors
New Enterprise Associates
Valhalla Partners
Comcast Ventures
Pinnacle Ventures
$60M

Competitors

Tags

Videology

Videology is one of the world’s largest video advertising platforms.

By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology’s founder and CEO, Scott Ferber, also founded Advertising.com, which pioneered programmatic media buying with its math and data-driven approach to display advertising. AOL acquired Advertising.com for $435 million in 2004. Building upon Scott and his management team’s prior success and expertise in display adverting, Videology was developed as a purpose-built video platform to address the tremendous opportunity and complexities surrounding the convergence of audiences between online video and traditional TV.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology operates in 25 countries encompassing the largest TV advertising markets in the world. The company is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.

Recent Milestones

  • Check
    Videology — Invidi Partners with Videology to Connect Advanced TV Inventory with Major Agencies and Trading Desks (12/19/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Check
    Videology — Videology Announces Massive Asian Expansion (12/16/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Check
    Videology — Videology Solves Global Data Challenge Through Addthis Partnership (12/3/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Check
    Videology — Yahoo! Japan and Videology Form Strategic Partnership, Delivering Comprehensive Multi-screen Advertising to the World’s Second Largest TV Market (11/18/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Check
    Videology — Videology Names Scott Macleod Chief Financial Officer (11/12/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Check
    Videology — Videology Grows Executive Team to Address Rapid Global Expansion (10/15/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Check
    Videology — Videology Places in Top 25 on Inc. 500’s Roster of Fastest Growing Advertising & Marketing Companies (8/20/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Dollar
    Videology received $60M in Series D funding. (5/28/13)
    Posted 5/28/13 at 6:49pm via finsmes.com
  • Check
    Videology — Videology Completes $60 Million Financing to Accelerate Growth of Global Media Management Platform (5/28/13)
    Posted 1/16/14 at 10:38am via videologygroup.com
  • Handshake
    Videology acquired LucidMedia. (10/2/12)
    Posted 10/2/12 at 6:33pm via freshnews.com
  • Handshake
    Videology acquired Collider Media. (8/20/12)
    Posted 11/18/13 at 4:12am via pehub.com
  • Dollar
    Videology received $13.2M in Private Equity funding. (8/20/12)
    Posted 7/29/13 at 2:22am via sec.gov
  • Dollar
    Videology received $30M in Series C funding. (3/31/11)
    Posted 3/31/11 at 3:42am via techcrunch.com
  • Dollar
    Videology received $16M in Series B funding. (2/16/10)
    Posted 10/15/09 at 1:07pm via paidcontent.org
  • Dollar
    Videology received $15M in Series A funding. (2/26/08)
    Posted 6/19/08 at 4:38pm via paidcontent.org
  • Check
    Videology added Scott Ferber as Founder, Chairman and Chief Executive Officer. (5/1/07)
    Posted 3/31/11 at 3:48am

Videos

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Private Exchanges Spur Growth in Programmatic Buying - beet.tv

Added: 1/17/14

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Video Ads Bring Big ROI to TV Campaigns (Scott Ferber) - dailymotion

Added: 1/17/14
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Asian TV Migrating Straight To Mobile - beet.tv

Added: 1/17/14
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Video Programmatic is Big in Europe, RTB is Next - Huffington Post

Added: 1/17/14
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Videology Expands Programmatic Offering to Publishers with New Product - beet.tv

Added: 1/17/14
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Advanced Targeting in Video Campaigns Rising Quickly, Videology Report - beet.tv

Added: 1/17/14
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Programmatic On Broadcasters’ Agenda - beet.tv

Added: 1/17/14
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Responsive Design Is Key To Cross-Platform Advertising - beet.tv

Added: 1/17/14
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Video’s Programmatic Flip Is In The Bidded Switch

Added: 1/17/14
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Videology CEO: 2014 Is The Year Of Addressable TV Ads

Added: 1/17/14

Screenshots

Products

Videology Audience Engine

The Videology Audience Engine delivers actionable insights and analytics across 1st and 3rd party audience data, enabling marketers and media companies to access and manage data-driven video advertising campaigns across platforms.

Videology Campaign Engine

The Videology Campaign Engine combines math-driven, audience buying tools with sophisticated forecasting and portfolio optimization capabilities to help marketers manage addressable, cross-channel advertisng campaigns.

Videology Revenue Engine

The Videology Revenue Engine drives yield optimization by providing revenue analytics and scenario planning tools to maximize the value of inventory and audiences, as well as by creating seamless access to demand sources through private marketplaces.

Traffic Analytics

Quantcast

Livegraph

Compete

Videologygroup

Sources

  1. Videology Acquires LucidMedia, A Digital Management Platform for Display and Rich Media Advertising Across Mobile and Online (freshnews.com) [edit]
  2. Videology Acquires Collider Media (pehub.com) [edit]
  3. Broadband Video Startup TidalTV Raises $15 Million First Round (paidcontent.org) [edit]
  4. TidalTV Completes $16 Million Second Round Funding With Comcast Backing (paidcontent.org) [edit]
  5. TidalTV Raises $30M For Online Video Ad Optimization Technology (techcrunch.com) [edit]
  6. SEC (sec.gov) [edit]
  7. Videology Completes $60M Series D Financing (finsmes.com) [edit]
  8. Yahoo! Japan and Videology Form Strategic Partnership (videologygroup.com) [edit]
    videology names scott macleod chief financial officer (videologygroup.com) [edit]
    videology solves global data challenge through addthis partnership (videologygroup.com) [edit]
    videology announces massive asian expansion (videologygroup.com) [edit]
    invidi partners with videology (videologygroup.com) [edit]
    videology grows executive team (videologygroup.com) [edit]
    Videology Places in Top 25 on Inc. 500’s Roster of Fastest Growing Advertising & Marketing Companies (videologygroup.com) [edit]
    Videology Completes $60 Million Financing (videologygroup.com) [edit]
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Last Edited 3/3/14

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