| Website | videologygroup.com |
| Blog | videologygroup.co... |
| @VideologyGroup | |
| Category | Advertising |
| Phone | 212.231.7845 |
| socialmedia@video... | |
| Employees | 180 |
| Founded | 2007 |
| Description | Online Video Ad Network |
| LucidMedia, 10/12 |
| TOTAL | $121M |
| FUNDING TOTAL | $121M |
| Series A, 2/08 New Enterprise Associates Valhalla Partners | $15M |
| Series B, 2/10 Comcast Ventures | $16M |
| Series C, 3/11 New Enterprise Associates | $30M |
| Series D, 5/13 Catalyst Investors New Enterprise Associates Valhalla Partners Comcast Ventures Pinnacle Ventures | $60M |
Videology is an online video advertising platform that enables advertisers, agencies and publishers to eliminate waste and improve performance by connecting brands with specific audiences, while concentrating on the advertiser’s objective.
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Added: 5/13/13The Videology Addressable Audience Platform is a video advertising technology for advertisers, agencies and publishers that works across all video screens to connect brands with those consumers they most want to reach. We do this through mathematically-driven analyses and allocation of data that allows us to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments.
Videology offers a host of unique measurement solutions to provide brands with rich insights and ROI metrics:
BrandScore: Real‐time brand measurement and optimization tool for key brand metrics such as awareness, purchase intent, message favorability, etc.
IntentScore: A custom tool that enables tracking of post exposure activity of a user’s online behaviors.
SaleScore: An advanced targeting and purchasing measurement solution for the CPG, Retail and Automotive advertisers.
Reach consumers wherever and whenever video is being viewed through a robust multi-screen video advertising solution that includes online, mobile and a host of targeted televisions options (e.g., connected/OTT devices, linear TV).
