| Website | verticalacuity.com |
| Category | Software |
| Employees | |
| Founded | 12/07 |
| Series A, 9/08 |
Vertical Acuity helps Web sites, product and brand owners, and their agencies grow their audience bases, increase consumer engagement time, and improve sales conversion. Vertical Acuity’s semantic analytics platform – the only platform of its kind – directly measures the online product and advertising performance for millions of products across storefronts, blogs, magazines, news and social media Web sites; starting with the music industry.
Vertical Acuity’s Software as a Service (Saas) platform delivers data to our customers through two subscription based product sets: Vertical Acuity Brand 360 and Vertical Acuity Focus.
Vertical Acuity’s Brand 360 is a market intelligence and web analytics portal that anonymously monitors tens of millions of monthly music related page views (currently in beta trials with 15 top music websites) allowing our customers to track and analyze the consumption and performance of over 250,000 real time subjects (i.e., artist, album, track, etc.) for product planning, audience and content analysis, ad targeting, search term analysis (SEO), and competitive analysis.
Vertical Acuity Smart Threads is a subject level targeting engine that allows publishers and advertisers to target and recommend both content and ad campaigns against any artist, album, and track; based on real time subject level consumption patterns such as product engagement (seconds) and product reach.
