VIP was founded in 1972 as a data collection and processing company specializing in the beverage industry.
VIP has developed a complete software package for the specific needs of beverage distributors/bottlers. VIP has developed solutions for all three tiers of the beverage industry. In 2002, VIP started developing software solutions for suppliers.
VIP currently collects data and provides solutions for over 80 suppliers.
90% of the leading brewers analyze brand performance using VIP data services.
Over 50% of beer distributors in the U.S. operate their business with VIP Route Accounting software solutions.