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USSB was founded in 1981 by Hubbard Broadcasting founder Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980s raising awareness and money to launch a digital satellite television service. In the 1990s, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels.
DirecTV Agrees to Acquire USSB in $1.3-Billion Stock-Cash Deal (articles.latimes.com)