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General Information


Berkshire, GBR
Merlin House
Brunel Road
Berkshire, RG7 4AB, GBR


Investor and Board Observer


TOTAL $2.32M
Seed, 9/2013
EC1 Capital Ltd
Seed, 12/2013
South East Seed Fund
Thames Valley Berkshire Growth Loan Scheme


User Replay

UserReplay is a Digital Customer Experience Management (CEM) software solution. UserReplay provides valuable insight into what eCommerce customers actually experience. UserReplay helps to optimise the online channel by identifying, diagnosing and fixing barriers to conversion. UserReplay identifies all the main categories of conversion barriers: Usability problems, confusing business logic, technical problems, and performance problems. UserReplay also enables these problems to be prioritised by analysing their impact on conversion and sales. The solution also helps resolve customer disputes, re-market to abandoned baskets and prevent fraud.

Headquartered in Reading, UK, User Replay is a Venture Capital backed start-up company founded in 2009 by Phil Smith, our CTO. John Thompson joined the company as CEO in January 2013. John has held CEO, MD and Non-Executive board positions in 6 successful technology companies, and was previously User Replay’s Chairman. Chris Barling a main board Director of FTSE100 Hargreaves Landsdown, is the company’s new Chairman. The company is also backed by some of the UK’s most influential business angels, who have previously backed success stories including Zoopla, LoveFilm, Shazam and Betfair.

Recent Milestones



User Replay screenshot
Above: Homepage
Uploaded: 9/26/13


  1. User Replay raised £335k in venture capital funding ( [edit]
  2. User Replay Secures $500K in Seed Funding ( [edit]
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Last Edited 3/17/14

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