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General Information
CategoryConsumer Web
Phone0800 77 97 527
DescriptionHigh-quality homewares


Head Office
Gipsstr. 10
Berlin, 10119, DEU
Shanghai, CHN


Director, Marketing and Product Development
Director, Operations


TOTAL $4.63M
Series A, 4/2012
Blumberg Capital
Venture Round, 8/2012
TA Venture
Series A, 2/2014
German Startups Group



URBANARA ( and is an online brand offering high-quality homewares, without the sky-high price tags. Central to the concept of URBANARA is quality and transparency. URBANARA understands that the modern consumer wants more information about the products they buy. As such, they believe it is important to share details about each product’s materials and origin, and only products that meet URBANARA’s high standards are considered for inclusion within the portfolio. By cutting out the middleman and working directly with suppliers, URBANARA is able to offer products made from natural, quality materials at affordable prices. URBANARA customers can now also be part of the company’s success: From September 2013 onwards, customers can become shareholders and invest in the company via the crowd investing platform Bergfürst.

Recent Milestones

  • Dollar
    URBANARA received in Series A funding. (2/17/14)
    Posted 4/14/14 at 10:32am
  • Check
    URBANARA — Book-building phase: Scheduled from the the 12th September to the 10th October, 2013; total to be raised: Up to 3.74 million Euros (9/17/13)
    Posted 11/6/13 at 2:54am via
  • Check
    URBANARA — The online brand for beautiful, high quality homewares is to offer customers the opportunity to become part of the URBANARA success story. (7/19/13)
    Posted 11/6/13 at 2:52am via
  • Check
    URBANARA — For the rest of the winter, £5 from the total cost of every URBANARA blanket bought will be donated to the Oxfam Syria Crisis Appeal. (2/4/13)
    Posted 11/6/13 at 2:50am via
  • Dollar
    URBANARA received in Venture Round funding. (8/1/12)
    Posted 4/3/14 at 9:40pm
  • Check
    URBANARA — Led by Blumberg Capital, a respected Silicon Valley fund, the €3.5M cash injection will help URBANARA push the brand across international markets. (4/26/12)
    Posted 5/16/12 at 4:19am via
  • Dollar
    URBANARA received $4.63M (€3.5M) in Series A funding. (4/26/12)
    Posted 4/11/14 at 4:26am via
  • Check
    URBANARA added Martin Von Wenckstern as Director, Operations. (12/1/10)
    Posted 2/28/12 at 9:00pm
  • Check
    URBANARA added Claire Davidson as Director, Marketing and Product Development. (10/1/10)
    Posted 2/28/12 at 9:00pm
  • Check
    URBANARA added Benjamin Esser as CEO. (10/1/10)
    Posted 2/28/12 at 9:00pm




Added: 11/6/13

URBANARA Supplier Stories - Flannel from the cradle of Portugal

Added: 10/30/13

URBANARA Supplier Stories - Linen designed to last, made with love

Added: 10/30/13

URBANARA Supplier Stories - Making the perfect towel in Guimaraes

Added: 10/30/13


URBANARA screenshot
Above: UK Homepage
Uploaded: 11/6/13
URBANARA screenshot URBANARA screenshot URBANARA screenshot
URBANARA screenshot URBANARA screenshot


  1. Today, URBANARA completed its €3.5m Series A Round with Blumberg Capital (Berlin, 26.04.12) ( [edit]
  2. Citation Needed [add]
  3. Citation Needed [add]
  4. URBANARA secures Series A funding of 3.5 million ( [edit]
    URBANARA celebrates 1st anniversary and donates to Oxfam ( [edit]
    URBANARA launches the biggest crowd investing campaign in Europe ( [edit]
    Crowd Investment IPO: German Financial Authority, BaFin signs off URBANARA prospectus ( [edit]
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Last Edited 4/14/14

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