UpStream Software
UpStream enables marketers to plan, measure, and optimize marketing campaigns across all marketing channels using integrated software and customer-level advanced revenue attribution.
UpStream was designed, developed and field tested by the experienced team at Business Researchers, Inc. It evolved from their work providing planning and analytic solutions to a number of premier brands and was developed in close partnership with their customers to address their need for an integrated approach to Marketing Performance Management. The UpStream team employs a multi-disciplinary approach combining backgrounds in business, marketing, computer science, math, physics and statistics to solve complex business problems.
Recent Milestones
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Posted 3/16/12 at 7:07pm
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Posted 3/16/12 at 7:07pm
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