UpNext

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UpNext is a tiny 4-person startup developing extremely detailed 3D maps for the internet browser. UpNext only maps Manhattan right now (they aim to map Boston and San Francisco by mid 2008), but it is a powerful demonstration of how 3-D experiences could soon become more mainstream.

Also, UpNext has developed a Facebook application; unlike many Facebook apps, it is not a subset of the main site’s functionality. You can do everything inside Facebook you can on UpNext.com. UpNext offers a complete 3-D representation of the city, down to practically every single building. You can pan and zoom, and click on any building to get a list of the businesses inside. Type in an address and the map flies right to it. If you want to see nearby restaurants, bars, stores, hotels, museums, or sports facilities, you can set a filter to light those things up on the map.

UpNext gets its map data from VisionMedia, which flies over the city taking pictures and then extrapolates the height of each building, allowing UpNext to render them in 3-D. It then takes local business information from Localeze, and drops it onto every building.

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