|Description||daily online giveaways|
Unicorn Booty is a new interactive social media marketing platform that connects consumers with gay-friendly businesses in a fresh and unique way.
Every day there are 1.37 billion influence impressions online (Forrester). By helping businesses seize new opportunities and insert themselves into this stream, Unicorn Booty offers a valuable services to businesses looking to engage a niche demographic.
Unicorn Booty is a daily giveaway site targeted to the $825 billion LGBT/gay market, where a different company sponsors each day of the year. A product or service from that day’s sponsor is given away every day to one user. Users simply comment on that day’s product for an entry to win. They can also share it with their social networks for extra chances to win. Each day’s product/service is shared via blog, a custom video, photos and many tweets and Facebook posts. It is a completely integrated social media campaign for each day’s company. Since an April 15 launch, Unicorn Booty already has over 5,800 Facebook fans and followers.
People are passionate about free stuff, as well as learning about gay-friendly brands, and businesses get a targeted, active, engaged and loyal consumer base interacting with their product on their sponsored day. Businesses benefit from this new migration to social consumer marketing that is more sticky and memorable than traditional one-way advertising. They get the interaction and engagement with potential customers, while their potential customers are rewarded with a chance to win a free product.
By targeting a community with shared interests, Unicorn Booty is able to cultivate a much more involved, engaged and loyal community that is more valuable to sponsors. Visitors spend an average of 5.5 minutes on Unicorn Booty, leading to an average of 25 hours of pure brand engagement for the day’s sponsor. Unicorn Booty also gives 10% to a different non-profit every quarter, out of a desire to create a holistic system that benefits the community, the businesses that sponsor a day and society at large.