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PublicNASDAQ:UNCA
Raised
Post IPO Valuation
Acquired byIBM
Price$480M
Date10/2010
TermsCash

General Information

Offices

Waltham, USA
Reservoir Place North
170 Tracer Lane
Waltham, MA, 02451
USA

People

Vice President and General Counsel

Acquisitions

Total$17.8M
MakeMeTop, 2/2010
Pivotal Veracity, 1/2010 $17.8M

Funding

VENTURE FUNDING
Venture Round, 11/1999
Summit Partners

Competitors

Service Providers

Tags

Unica

Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company’s software consists of seven modules: Campaign, Marketing Operations, Detect, Leads, NetInsight, CustomerInsight, and PredictiveInsight. The Campaign module allows marketing organizations to create, test, and execute customer interaction strategies across outbound and inbound touch points. The Marketing Operations module provides marketing operations and resource management capabilities that help marketers define, co-ordinate, monitor, control, and measure marketing program activities. The Detect module monitors high-volumes of transactional data to identify changes in behavior over time that signal a need to interact with a customer for sales or service opportunities. The Leads module enables marketers to manage the qualification, distribution, and maturation of leads between marketing activities and multiple sales channels. The NetInsight module collects, analyzes, and reports on Web site activity. The CustomerInsight module provides analytics for marketing performance management and cross-channel customer analysis through a visually intuitive interface. The PredictiveInsight module enables marketing organizations to automate the creation of predictive models to determine customer response propensities, recognize customers at risk of attrition, identify customer behaviors, analyze customer attributes and preferences, discover cross-selling opportunities, and forecast customer value. The company also provides implementation, training, consulting, maintenance, and technical support services. It offers its software through a direct sales force, as well as through alliances with marketing service providers, distributors, and systems integrators. The company was incorporated in 1992 and is headquartered in Waltham, Massachusetts.

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Unica screenshot
Above: Home Page
Uploaded: 1/14/10

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Compete

Unica

Sources

  1. IBM's $480M buyout of Unica complete (masshightech.com) [edit]
  2. Unica Continues Shopping Spree; Acquires MakeMeTop (techcrunch.com) [edit]
  3. Unica pays $18M for e-mail marketing software firm (masshightech.com) [edit]
  4. Citation Needed [add]
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Last Edited 3/17/14

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