Unica Corporation is a global provider of enterprise marketing management (EMM) software and services. Unica Affinium software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. Offered on premise or on demand, Unica’s solutions deliver key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s Affinium uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica’s EMM solution is poised to revolutionize marketing. Today, more than 800 companies worldwide depend on Unica for their enterprise marketing management solutions.
