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Undertone

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Undertone is focused on making digital media work for brands. We do this by creating immersive ad units that we place on the world’s best websites. We own and operate an ad serving platform that optimizes our clients’ campaigns across screens and formats, making every media buy work harder and smarter. This creative, content and technology comes together to deliver Standout Brand Experiences™. Find out more at www.undertone.com.

Milestones

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• 
  Undertone added Dan Cassidy as VP, Media.
  Posted 4/2/08 at 2:49pm
• 
  Undertone added Peter Green as SVP, Sales.
  Posted 4/2/08 at 2:49pm
• 
  Undertone added Eric Franchi as Co-Founder. (7/1/01)
  Posted 4/2/08 at 2:49pm
• 
  Undertone added Eric Bingham as COO.
  Posted 4/2/08 at 2:49pm
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  Undertone added Michael Cassidy as President and CEO.
  Posted 4/2/08 at 2:49pm
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  Undertone received $40M in Series A funding. (3/31/08)
  Posted 4/2/08 at 2:49pm via news.com
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  Undertone acquired WWN. (12/13/10)
  Posted 12/12/10 at 9:59pm via paidcontent.org
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  Undertone acquired Jambo Media. (11/7/10)
  Posted 11/8/10 at 8:34pm via paidcontent.org
• 
  Undertone — Undertone Acquires French Publisher Rep WWN (12/10/10)
  Posted 12/12/10 at 9:41pm via paidcontent.org

Videos

Screenshots

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Products

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Behavioral Targeting

Homepage Experience

Remarketing

Undertone Video

Traffic Analytics

Compete

Sources

1. Undertone Acquires French Publisher Rep WWN (paidcontent.org) [edit]
2. Undertone Buys Online Video Ad Startup Jambo Media (paidcontent.org) [edit]
3. Cnet (news.com) [edit]
Undertone Acquires French Publisher Rep WWN (paidcontent.org) [edit]

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