Based in Santa Barbara, California, Underdog Media was founded in 2007 by Shayne Mihalka, a former executive at ValueClick Media and FastClick.com.
The proprietary ad serving technology was carefully designed to be simple to use, efficient, flexible and performance-driven. Underdog’s system features advanced campaign controls, optimization tools, site and channel targeting opportunities, and real-time data.
Underdog Media delivers both direct response and branding initiatives for marketers utilizing staff expertise, smart ad call, and real-time technology to produce top results for advertisers and publishers.
In addition, Underdog Media offers a host of rich media and creative services to increase conversion for advertisers, while growing ad space revenue for network publishers.