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General Information

Websiteunderarmour.com
Twitter@UnderArmour
CategoryeCommerce
Phone888.727.6687
Employees
Founded1996

Offices

Baltimore, USA

People

Founder & CEO
Board Member

Acquisitions

MapMyFitness, 11/2013 $150M

Service Providers

Brand Management

Tags

Under Armour

It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.

Recent Milestones

Videos

Screenshots

Under Armour screenshot
Above: Homepage
Uploaded: 11/14/13

Sources

  1. Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness (techcrunch.com) [edit]
  2. Under Armour to Buy MapMyFitness in Embrace of Sports Tech (blogs.wsj.com) [edit]
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Last Edited 4/9/14

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