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General Information

Offices

Headquarters
Loopstreet 16
CBD
Cape Town, 8000, ZAF

Funding

TOTAL $1M
FUNDING TOTAL $1M
Series A, 9/2011
eVA Fund
$1M

Tags

Mimiboard

Mimiboard is a virtual noticeboard and media owners all across the continent use it in the following way:
Create a Mimiboard/s for their audience. Traffic, crime reports, sport, chat etc. The media owner knows best what the audience wants. They then activate their current SMS lines, Twitter feeds and soon Facebook, Instagram, Mxit, and other communication channels on the board and now the audience can add notes to the noticeboard from any of these channels. The media owner then embeds this virtual noticeboard with all the conversations into their Websites, Facebook pages and mobiles sites and or apps (coming soon) Now the conversation happens on the media owners’ site Monetization models happens in three ways: Board cover ad. This is a premium ad spot on the Mimiboard that our sales teams monetize. We then share revenue back to the board owner (Live now) Network ads. We have signed an agreement with an Ad Network on API level. This will automatically monetize the board. The ad will look like a note on the board. (Live in Jan) We share revenue back to the board owner Featured notes: This is an exciting one. Gravity pushes notes down really fast if your board is active. The audience of the media owner now has the opportunity to place a featured note on their favorite site’s board. The board owner sets the CPM. The advertiser pays for the ad via carrier billing. (Live in Jan) Mimiboard puts the attention back in the hands of the media owner and builds a monetization ecosystem around that. Its a hyper-local ad network that facilitates content creation and conversation.

Recent Milestones

  • Check
    Mimiboard — The Mimiboard Network reaches 3 million visits per month. (11/1/12)
    Posted 12/8/12 at 11:21pm
  • Dollar
    Mimiboard received $1M in Series A funding. (9/1/11)
    Posted 12/5/12 at 8:17pm

Videos

Above:

Mimiboard - Product of Umuntu Media

Added: 10/25/12

Screenshots

Mimiboard screenshot
Above: Mimiboard Embed
Uploaded: 12/7/12
Mimiboard screenshot
Above: Mimiboard Discover
Uploaded: 12/7/12

Sources

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Last Edited 12/11/12

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