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General Information

Offices

Umbel HQ
901 W. 9th Street
Suite 111
Austin, TX, 78703
USA

People

CEO, Founder
Board of Directors
Advisor
Advisor
Director of Business Development
Investor

Funding

TOTAL $4.45M
FUNDING TOTAL $4.45M
Venture Round, 4/2012
Austin Ventures
$3.65M
Partial Close, 8/2013
$800k

Tags

Umbel

Umbel - Audience is everything.

The future inspires us! Umbel’s mission is to empower premium content publishers to build thriving, sustainable businesses powered by their ability to deeply understand and demonstrate the value of their audience. We analyze billions of audience traits across your properties and devices to match the most valuable segments with the most valuable advertiser leads. Take your Umbel Profile Sheet directly to advertisers and brag about your audience knowledge in a simplified, interactive dashboard of actionable insights powered by Umbel’s Digital Genome audience analysis technology.

Headquartered in Austin, Texas, Umbel was born in 2010 and is part of an innovative community of technology companies in this exciting, rapidly growing city. To really experience the magic of Umbel, you’ve got to see it in action. Contact us for a personalized demo to see how Umbel can increase the value of your digital audience.

Recent Milestones

Videos

Above:

Introduction to Umbel - Audience is Everything

Added: 5/8/13

Screenshots

Umbel screenshot
Above: Digital Genome
Uploaded: 8/23/11
Umbel screenshot
Above: Dashboard
Uploaded: 8/23/11
Umbel screenshot
Above: Brand Affinities
Uploaded: 8/23/11

Sources

  1. SEC (sec.gov) [edit]
  2. SEC (sec.gov) [edit]
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Last Edited 10/31/13

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