|Category||Games, Video and Entertainment|
Umami is a NYC-based startup founded to deliver on the promise of interactive TV for consumers, networks and advertisers.
Umami for iPad, a free app available now in the App Store (umami.tv/download), automatically detects what youâ€™re watching and brings you info, bios, photos, news, gossip and social conversation while you watch.
The app is part of a broader publishing platform which simplifies the process for TV networks, content partners and advertisers to create rich, enhanced TV experiences.
Umami is led by veterans of interactive TV, broadband video and advertising with experience building platforms and selling media at firms like TV Guide, Aol, CBS, and Comcast.
Download - umami.tv/download Check out our video - umami.tv/video On Twitter - @umamitv On Facebook - umamitv
This video was originally posted on Beet.TVAdded: 11/24/11