|Description||Event Photo Covergage & Promotion|
Based in Lexington, KY, uHAPS (http://www.uhaps.com) specializes exclusively on marketing to and interacting with the “elusive” 18-34 demographic across the United States. We combine “hand to hand” combat, branded promotional events and local interactive strategies to combat the resistance by this generation to traditional marketing channels (thanks to iPODs, DVR, Tivo & a general lack of print readership). After testing our program for over 2 years in Lexington, KY, we have now deployed teams and web sites to over 40 markets across the country. uHAPS limits itself to only 5 total partners per market and provides industry-exclusivity to each partner within each market. Currently, our clients/partners include Anheuser-Busch InBev, Cricket Wireless, Fifth Third Bank and others.