|Description||'Nike iD' for wedding rings|
|Angel, 7/10 |
Typerings.com (May 2011) is a website for creating personalized jewelry online. The company combines traditional craftsmanship with the desire of today’s consumer for personalization. In a â€œNikeID-likeâ€ environment, visitors can type a text, choose from eight divergent typefaces or upload their own design. The rings appear on screen, showing the designs in full 3D. Typerings.com delivers personalized DIY rings in over 30 countries.
The website is part of Alphabeth Group, an Amsterdam based start-up. They’re planning to further develop the current website by adding Asian and Arabic typefaces, introducing gems and diamonds, creating a new ‘premium’ jewelry brand, other ‘niche’ websites, an iPad/Android tablet app and an innovative retail concept. All based on the platform, developed for Typerings.com.
Next to developing new concepts, the company wants to focus on sustainability, switching to using solely recycled silver and gold and starting a project with a small mining facility abroad.
Sustainable trend Customization is one of the main consumers trends. Advances in technology and the desire for personalized products is driving a huge surge in the number of customizable products available. When given the choice, consumers are sure to enjoy self-created pieces that they can truly call their own.
Launched in 1999, Nike iD is still the best example of online customization. Nike ID allows people to engage in creative expression with a concept that is easy to understand, fun to work with and can simply be shared with friends. A quick online scan shows a lot has happened since then: Customized Jeans, Bicycles, Shoes, Books, Sneakers, Puzzles, Handbags, iPhone covers, even Beer bottles can be personalized.
While Jewelry in itself is extremely personal, there wasn’t a ‘NikeiD for jewelry’. Founder and Angel investor Rik Heijmen explains why: “I’ve come to know the Industry as extremely fashionable and trend-sensitive on the one hand, but innovation-lacking and tech-phobic on the other hand”, Rik Heijmen explains. Because of his advertising background, his ideas have a fresh approach in an Industry that has barely noticed the internet revolution: “We are now combining traditional craftsmanship with the desire of today’s consumer for personalization in Typerings.com.”
The Ring designer in detailAdded: 6/25/11