|Description||reciprocal advertising emerging markets|
|Venture Round, 10/2009 ||$500k|
|Venture Round, 3/2010 ||$175k|
|Series A, 4/2011 |
|Series B, 7/2013 |
Jana is a mobile platform that connects brands with emerging market consumers through reciprocal advertising. Jana’s platform creates a two-way conversation between brands and consumers. These conversations deliver insights to the brand through mobile-based ad campaigns and drive consumer action by incentivizing members with free airtime on their mobile phones. This exchange takes place on the company’s opt-in consumer facing platform, mCent.
Through its partnerships with 237 mobile operators, Jana aims to redirect the $200 billion spent on traditional advertising into consumers’ pockets and focus brands’ marketing efforts on a more relevant, data-driven advertising stream. Jana is headquartered in Boston, MA and has raised $25MM from Spark Capital and the Publicis Groupe. Maurice Lévy, Chairman and CEO of Publicis Groupe sits on Jana’s Board of Directors.
Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills.
Jana OverviewAdded: 7/16/13