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General Information

Offices

Boston, USA
883 Boylston Street
Boston, MA, 02116
USA

People

Co-founder and Chief Executive Officer
Co-founder and Chief Operating Officer
CTO
VP of Engineering
Head of Sales/MD APAC
Global Director, Business Development

Funding

TOTAL $24.2M
FUNDING TOTAL $24.2M
Venture Round, 10/2009
$500k
Venture Round, 3/2010
$175k
Series A, 4/2011
Spark Capital
$8.5M
Series B, 7/2013
Publicis Groupe
$15M

Tags

Jana Mobile

Jana is a mobile platform that connects brands with emerging market consumers through reciprocal advertising. Jana’s platform creates a two-way conversation between brands and consumers. These conversations deliver insights to the brand through mobile-based ad campaigns and drive consumer action by incentivizing members with free airtime on their mobile phones. This exchange takes place on the company’s opt-in consumer facing platform, mCent.

Through its partnerships with 237 mobile operators, Jana aims to redirect the $200 billion spent on traditional advertising into consumers’ pockets and focus brands’ marketing efforts on a more relevant, data-driven advertising stream. Jana is headquartered in Boston, MA and has raised $25MM from Spark Capital and the Publicis Groupe. Maurice Lévy, Chairman and CEO of Publicis Groupe sits on Jana’s Board of Directors.

Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills.

Recent Milestones

Videos

Above:

Jana Overview

Added: 7/16/13

Screenshots

Products

Global Research

Jana Instant Airtime

Social Marketing Tools

Sources

  1. SEC D (sec.gov) [edit]
  2. SEC D/A (sec.gov) [edit]
  3. Eagletxt raises $8.5M with Spark Capital (masshightech.com) [edit]
  4. Guest Post: Jana Receives $15 Million Strategic Investment from Publicis Groupe (jana.com) [edit]
  5. Jana Chosen as World Economic Forum Technology Pioneer (jana.com) [edit]
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Last Edited 2/16/14

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