|Description||TVC Skyshop - Home Shopping in India|
Sky shopping, popularly known as the Direct Response Television (DRTV) industry and Electronic Retailing are the two major segments of Modern Retailing.
With distinct advantages such as world-class innovative products, affordable prices, 24x7 informed buying from the comfort of home, customer-friendly payment solutions like COD and quick home delivery, DRTV industry has exceeded an annual turnover of US$ 400 Billion worldwide.
Lately, sky shopping products have been dominating e-commerce. According to the Asia-Pacific B2C e-commerce report, B2C e-commerce market-share is growing at a phenomenal rate of 23.3% per annum while the Indian Retail industry is estimated to grow beyond US$ 535 Billion by 2013. Sky Shopping, an integral part of Modern Retailing is eating into the traditional retailing pie globally.