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General Information


11925 Wilshire Blvd
Suite 200
Los Angeles, CA, 90025


Co-founder & SVP, Emerging Platforms Solutions
Chief Technology Officer
Chief Product Officer & GM Mobile
SVP, Marketing
VP, West Coast Sales
Board of Director
Chief Strategy Officer


TOTAL $43.9M
Series A, 12/2007
Redpoint Ventures
Series B, 1/2009
Jafco Ventures
Redpoint Ventures
Series C, 5/2010
Pinnacle Ventures
Series D, 3/2011
Norwest Venture Partners
Redpoint Ventures
Jafco Ventures
Pinnacle Ventures


true[x] Media

true[x] media is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, true[x]’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, true[x] enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports.

true[x] combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results such as five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics such as consideration and purchase intent.

true[x] is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, Calif. with offices in New York, Chicago, Atlanta and London.

Recent Milestones




Engagement Advertising

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Last Edited 4/16/14

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