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General Information
DescriptionCar Buying Marketplace


Show All Offices


Founder, CEO & Board Chairman
Co-Founder and CTO
VP, People
VP, Dealer Development
VP, Industry Relations
EVP, Product
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ALG, 10/2011
Honk, 5/2011





TRUECar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers. As an online publisher of unbiased new and used car transaction data, provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for identically-equipped new cars in their geographic area. TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry and has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.

TRUECar is a data-driven company that sources, compiles, and analyses car-buying information unlike anybody in the industry. This is why, since its founding in 2005, TrueCar dealer partners have sold over 600,000 vehicles across the country. Its national network of more than 5,000 Certified Dealers is committed to provide no-hassle pricing for some of the country’s largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.

Recent Milestones

  • Dollar
    TRUECar received $30M in Private Equity funding. (12/12/13)
    Posted 12/12/13 at 3:35am via
  • Check
    TRUECar — TrueCar acquires access to participating dealers DMS (Data Management Systems) where they extract customer data daily. TrueCar takes all records associated with any car sale, including name, address, phone, email, employer contact, selling price, trade in (12/9/11)
    Posted 12/10/11 at 5:54am via
  • Handshake
    TRUECar acquired ALG. (10/1/11)
    Posted 11/2/12 at 10:49am via
  • Dollar
    TRUECar received $100M in Private Equity funding. (9/7/11)
    Posted 9/7/11 at 1:30am via
  • Handshake
    TRUECar acquired Honk. (5/3/11)
    Posted 5/3/11 at 7:33pm via
  • Dollar
    TRUECar received $100M in Debt funding. (1/28/11)
    Posted 1/28/14 at 2:14pm via
  • Check
    TRUECar added Stephen Hansen as President and Chief Operating Officer. (10/27/10)
    Posted 12/21/10 at 8:04am
  • Check
    TRUECar added Craig Ogg as Executive Vice President, Technology. (8/1/10)
    Posted 7/14/11 at 9:27pm
  • Check
    TRUECar added Steve Hansen as President & COO. (7/1/10)
    Posted 5/27/11 at 9:55am
  • Check
    TRUECar added Katie McCann as Senior Director of Product Management. (1/1/10)
    Posted 11/13/13 at 4:30pm
  • Dollar
    TRUECar received $37.4M in Series E funding. (1/23/09)
    Posted 10/16/13 at 10:29pm via
  • Check
    TRUECar added Brian Mesic as Board Member. (1/1/09)
    Posted 7/2/13 at 7:50pm
  • Dollar
    TRUECar received in Series A funding. (9/11/08)
    Posted 10/16/13 at 10:27pm via
  • Check
    TRUECar added Rob Taylor as EVP / GM. (2/15/08)
    Posted 4/13/11 at 4:16pm
  • Dollar
    TRUECar received in Series A funding. (12/5/05)
    Posted 2/25/14 at 5:52pm
  • Dollar
    TRUECar received $2.27M in Series A funding. (2/28/05)
    Posted 1/28/14 at 2:08pm via



Welcome To TRUECar - “Let’s Talk Truth” Ad campaign 2012

Added: 11/24/12

The Right Price - TRUECar “Let’s Talk Truth” Ad Campaign 2012

Added: 11/24/12

The Right Price - TRUECar “Let’s Talk Truth” Ad Campaign

Added: 11/24/12


TRUECar screenshot
Above: TrueCar.com_Market_Data_New_Cars_Dashboard
Uploaded: 11/6/12
TRUECar screenshot
Above: TrueCar.com_Homepage_car_select
Uploaded: 11/6/12
TRUECar screenshot
Above: Homepage
Uploaded: 11/22/12

Traffic Analytics




  1. The Detroit Bureau ( [edit]
  2. TrueCar Acquires News Corp-Backed Automotive Social Network ( [edit]
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  8. Comment 0 inShare44 Car Price Comparison Company TrueCar Raises $200M+, Gears Up For IPO ( [edit]
  9. Raises $30M in Funding ( [edit]
  10. Wikipedia ( [edit]
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Last Edited 4/15/14

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