TrueAdvantage
As of November 27, 2007, TrueAdvantage, Inc. was acquired by InsideView, Inc. TrueAdvantage, Inc. provides trigger-based technology-enabled lead generation solutions in the United States. It offers SmartTrigger, which automatically mines the Internet and business information sources; and TrueAdvantage, which provides stream leads that match target profile and territory. The company was founded in 1998 and is headquartered in Southboro, Massachusetts.
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InsideView acquires TrueAdvantage, to boost online market intelligence (venturebeat.com) [edit]
