TrueAdvantage

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As of November 27, 2007, TrueAdvantage, Inc. was acquired by InsideView, Inc. TrueAdvantage, Inc. provides trigger-based technology-enabled lead generation solutions in the United States. It offers SmartTrigger, which automatically mines the Internet and business information sources; and TrueAdvantage, which provides stream leads that match target profile and territory. The company was founded in 1998 and is headquartered in Southboro, Massachusetts.

Milestones

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• 
  TrueAdvantage was acquired by InsideView. (11/07)
  Posted 6/18/08 at 2:40pm

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Sources

1. InsideView acquires TrueAdvantage, to boost online market intelligence (venturebeat.com) [edit]