|Description||Fit Personalization Software|
|Venture Round, 4/2011 ||$2.49M|
|Venture Round, 7/2011 ||$4.36M|
True Fit is a big data company. True Fit manages a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands, and retailers unlock the online footwear and apparel market. By deploying a concert of proven algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit?” barrier restores consumer confidence, allowing leading retailers and brands to grow their digital business. True Fit also provides a dashboard of rich insights to partnering retailers and brands, which leverage these insights to accelerate personalization and growth.
Wall Street Journal’s Christina Binkley Explains True FitAdded: 12/11/13
FOX25 News Boston Profiles True FitAdded: 12/11/13