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General Information

Websitetruefit.com
Twitter@truefit
CategoryConsumer Web
Phone877.FIT.TRUE
Employees
Founded2006
DescriptionFit Personalization Software

Offices

Corporate Headquarters
800 West Cummings Park
Suite 6400
Woburn, MA, 01801
USA

People

Chief Executive Officer
Co-Founder | Product & Marketing
Co-Founder | VP Operations
Chief Financial Officer
VP of Engineering
General Counsel

Funding

TOTAL $6.85M
FUNDING TOTAL $6.85M
Venture Round, 4/2011
$2.49M
Venture Round, 7/2011
$4.36M

Competitors

Tags

True Fit

True Fit is a big data company. True Fit manages a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands, and retailers unlock the online footwear and apparel market. By deploying a concert of proven algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit?” barrier restores consumer confidence, allowing leading retailers and brands to grow their digital business. True Fit also provides a dashboard of rich insights to partnering retailers and brands, which leverage these insights to accelerate personalization and growth.

Recent Milestones

  • Check
    True Fit — World’s Largest Fit Database (10/23/13)
    Posted 12/11/13 at 12:06pm via websitetestlink.com
  • Check
    True Fit — 1,000+ Top Brand Data Partners (1/1/13)
    Posted 12/11/13 at 12:07pm via truefit.com
  • Check
    True Fit — Powering fit for top retailers like Nordstrom, Macy's, Gilt, Lord & Taylor, House of Fraser, etc. (1/1/13)
    Posted 12/11/13 at 12:08pm via truefit.com
  • Check
    True Fit — Six times conversion rate increases are seen for House of Fraser. (1/1/13)
    Posted 12/11/13 at 12:14pm
  • Dollar
    True Fit received $4.36M in Venture Round funding. (7/29/11)
    Posted 10/8/13 at 2:48am via sec.gov
  • Dollar
    True Fit received $2.49M in Venture Round funding. (4/11/11)
    Posted 11/15/13 at 4:02am via sec.gov
  • Check
    True Fit added Romney Evans as Co-Founder | Product & Marketing. (1/1/09)
    Posted 9/8/13 at 8:42am
  • Check
    True Fit added Jessica Murphy as Co-Founder | VP Operations. (1/1/09)
    Posted 9/8/13 at 8:51am

Videos

Above:

Wall Street Journal’s Christina Binkley Explains True Fit

Added: 12/11/13
Above:

FOX25 News Boston Profiles True Fit

Added: 12/11/13

Screenshots

Sources

  1. SEC (sec.gov) [edit]
  2. SEC (sec.gov) [edit]
  3. blog.truefit.com.php53-9.ord1-1.websitetestlink.com [edit]
    truefit.com [edit]
    truefit.com [edit]
    Citation Needed [add]
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Last Edited 4/15/14

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