We are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate.

Our founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway.

We are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.

Recent Milestones
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True&Co received $2M in Seed funding. (5/1/12)

Posted 5/30/12 at 12:18pm via techcrunch.com
True&Co added Aarthi Ramamurthy as Head of Product, Co-Founder. (1/1/12)

Posted 5/30/12 at 12:18pm
True&Co added Dan Dolgin as Co-founder, VP Supply Chain. (1/1/12)

Posted 3/7/13 at 8:19pm
True&Co added Michelle Lam as CEO, Co-Founder. (1/1/12)

Posted 5/30/12 at 12:18pm
True&Co added Aileen Lee as Investor.

Posted 3/6/13 at 12:56pm