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General Information



CEO, Co-Founder
Co-founder, VP Supply Chain




We are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate.

Our founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway.

We are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.

Recent Milestones

  • Dollar
    True&Co received $4M in Series A funding. (10/8/13)
    Posted 10/8/13 at 10:13am via
  • Dollar
    True&Co received in Seed funding. (8/1/13)
    Posted 9/30/13 at 6:17am
  • Check
    True&Co added Pejman Nozad as Investor. (1/1/13)
    Posted 7/27/13 at 11:13am
  • Dollar
    True&Co received $2M in Venture Round funding. (4/1/12)
    Posted 10/31/13 at 2:03am
  • Check
    True&Co added Michelle Lam as CEO, Co-Founder. (1/1/12)
    Posted 5/30/12 at 12:18pm
  • Check
    True&Co added Dan Dolgin as Co-founder, VP Supply Chain. (1/1/12)
    Posted 3/7/13 at 8:19pm
  • Check
    True&Co added Aarthi Ramamurthy as Head of Product, Co-Founder. (10/1/11)
    Posted 5/30/12 at 12:18pm



True&Co screenshot
Above: Size Quiz
Uploaded: 6/5/12
True&Co screenshot
Above: Fitting Results
Uploaded: 5/30/12


  1. VC Funding: Q2 2012 source [edit]
  2. Citation Needed [add]
  3. True&Co. Raises Another $4 Million To Help You Find The Perfect Bra ( [edit]
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Last Edited 4/16/14

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