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Acquired byTwitter
Date8/2013

General Information

Offices

New York, USA
580 Broadway
Suite 210
New York, NY, 10012
USA

People

Founder, CEO
Chief Architect

Acquisitions

AM Analytics, 1/2010

Competitors

Tags

Trendrr

Launched in 2007, Trendrr is a category-defining platform used by leading TV networks, studios, brands, and publishers to measure, quantify and curate social activity streams. Trendrr’s social analytics solution harnesses the power of real-time social data to provide insights that power dynamic and compelling user experiences. These user experiences help media companies grow their audience, business, revenue, and brand equity.

In 2010, Trendrr launched Trendrr.TV, the first platform to address the growing phenomenon of second-screen viewing and social behavior. Trendrr.TV is an intuitive, turnkey enterprise technology solution that solves the problem of processing, understanding and leveraging social data around television. It helps networks, television studios, brands, and media agencies understand points of attention and value across different devices and services. Trendrr.TV filters out the noise, distilling the social chatter about TV and brands into meaningful data,and actionable insights.

In 2013, Trendrr launched Curatorr, a platform that helps brands, media companies, and agencies unlock the true potential of Twitter across any surface. Whether it’s on-air, in-app, online, out of home, or all of the above- Curatorr brings high value conversation streams to consumers to create rich real-time experiences.

Trendrr’s measurement is an evolution of the GRP into the GEP (Gross Engagement Point). The Gross Engagement Point measurement gives media buyers, brands and advertisers an additional metric to inform buying and measuring campaign effectiveness.

Founded by former senior Sony executives, and created by Wiredset, the real-time digital agency, Trendrr powers social charts and features for Multi-channel news, Mashable, Advertising Age, NY Post, New York Magazine, Time Magazine and is used for tent pole events such as the Academy Awards, VMAs, Latin Grammys, BET Music Awards and many more.

Recent Milestones

  • Handshake
    Trendrr was acquired by Twitter. (8/28/13)
    Posted 8/28/13 at 1:24pm via techcrunch.com
  • Check
    Trendrr — Curatorr helps brands, media companies, and agencies unlock the true potential of Twitter across any surface. Whether it’s on-air, in-app, online, out of home, or all of the above, Curatorr provides a simple unified solution for all of your Twitter engage (5/31/13)
    Posted 7/30/13 at 6:40am via curatorr.com
  • Check
    Trendrr — Trendrr is awarded Patent from US Patent office for : A system and method for collecting and processing data over a communications network (9/18/12)
    Posted 7/30/13 at 6:46am via uspto.gov
  • Check
    Trendrr — Meghann Erlhoul joins Trendrr as VP of Analytics and Client Services. Erlhoul, who formerly led social to TV initiatives at Nielsen, begins working on Gross Engagement Methologies (8/9/12)
    Posted 7/30/13 at 6:43am via trendrr.com
  • Handshake
    Trendrr acquired AM Analytics. (1/13/10)
    Posted 7/8/13 at 6:26am via trendrr.com
  • Check
    Trendrr added Mark Ghuneim as Founder, CEO.
    Posted 3/25/08 at 7:43pm
  • Check
    Trendrr added Dustin Norlander as Chief Architect.
    Posted 9/8/08 at 7:30am

Videos

Screenshots

Trendrr screenshot
Above: Twitter Dashboard
Uploaded: 10/4/10

Products

Trendrr.tv

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Traffic Analytics

Compete

Trendrr

Sources

  1. With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts (techcrunch.com) [edit]
  2. Trendrr Appoints Alex Mann, Founder of AM Analytics, its Director (blog.trendrr.com) [edit]
  3. Curatorr launches, becomes part of Twitter's Certified Products Program (curatorr.com) [edit]
    Trendrr hires Erlhoul as VP of Analytics (blog.trendrr.com) [edit]
    Trendrr Awarded Important Patent for Data Collection, Measurement (patft.uspto.gov) [edit]
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Last Edited 2/23/14

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