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Travel Ad Network

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Travel Ad Network (TAN) is privately held and closed a Series A round of financing in April of 2008.. The $15 million round was led by Rho Ventures, Village Ventures and individual investors.

TAN is a recipient of the prestigious INC. Magazine’s INC. 500 Fastest Growing Companies in America ranking at #40. TAN is currently the largest online travel information audience on the Internet worldwide surpassing online giants such as Travelocity Orbitz, Yahoo Travel and TripAdvisor.com with over 23m monthly uniques according to comScore, 2009.

TAN is an exclusive ad rep firm operating in the online travel sector and is the current “must media buy” on Madison Avenue for reaching online travel audiences. TAN represents over 300 travel sites to top online media buyers.Travel Ad Network (TAN) is an online advertising representation firm acting as the exclusive sales force for over 200 travel publishers in the online media marketplace.

Today, over 70% of all travel is now planned and booked online (source: Phocuswright Research, 2008).

Currently, TAN is the largest vertical travel ad network worldwide reaching 1 out of every 4 (over 23m monthly uniques) online travelers across top online travel sites (source: comScore, 2009).

TAN serves ads exclusively to top-tier travel sites such as Rand McNally, BBC’s Lonely Planet, and Maps.com.

Travel Ad Network aggregates the mid and long tail of travel sites to create a powerful rich-media and behavioral targeting options for travel as well as lifestyle advertisers. All campaigns can be targeted by a user’s origin and destination.

Milestones

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• Travel Ad Network — Travel Ad Network Partners With Virgin For Social Media Site (6/26/09)
  Posted 6/27/09 at 4:25am
• Travel Ad Network — comScore Study Highlights Rapid Emergence of Vertical Ad Networks for Reaching Engaged, Targeted Audiences (4/28/09)
  Posted 4/30/09 at 7:17am
• Travel Ad Network — Travel Ad Network Nabs Tribune Vet to Lead Sales - joins TAN as Chief Revenue Officer (3/25/09)
  Posted 4/30/09 at 7:20am
• Travel Ad Network — Travel Ad Network appoints Brian Silver as President from Chief Operating Officer (5/19/08)
  Posted 1/2/09 at 3:33pm
• Received $15M in Series A funding. (4/20/08)
  Posted 4/20/08 at 5:36pm
• Received $500k in Angel funding. (2003)
  Posted 4/18/08 at 4:57pm
• Cree Lawson, Co-Founder added.
  Posted 5/16/08 at 2:43pm
• Bob Sacco, Co-Founder, VP of Marketing added.
  Posted 5/16/08 at 2:42pm
• Scott Cherkin, VP, Business & Product Development added.
  Posted 10/27/08 at 4:19pm
• Brian Silver, President added.
  Posted 10/27/08 at 4:19pm
• Ben Johnson, VP, IT added.
  Posted 10/27/08 at 4:19pm
• Marisa Woodbuy Wagner, Head of Ad Operations added.
  Posted 10/27/08 at 4:19pm
• Jeff DeKorte, Vice President, Strategic Products added.
  Posted 4/29/09 at 11:39pm
• Dana Hayes, Chief Revenue Officer added.
  Posted 4/29/09 at 11:39pm

Videos

Screenshots

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Traffic Analytics

Compete

Sources

1. Citation Needed [add]
2. Travel Ad Network Raises $15 Million in Series A Funding (techcrunch.com) [edit]
3. Travel Ad Network appoints Brian Silver as President from Chief Operating Officer (nytimes.com) [edit]
4. comscore (comscore.com) [edit]
5. Travel Ad Network Nabs Tribune Vet to Lead Sales (clickz.com) [edit]
6. Travel Ad Network Partners With Virgin For Social Media Site (mediapost.com) [edit]