| Website | TRAFFIQ.com |
| Blog | traffiq.com/news |
| @TRAFFIQnews | |
| Category | Advertising |
| Phone | 212-792-2294 |
| Employees | 39 |
| Founded | 9/06 |
| Description | Display Ad Marketplace |
| Total | $17M |
| Series A, 9/06 Court Square Ventures | $7M |
| Series B, 8/09 Court Square Ventures Grotech Ventures Greenhill SAVP | $10M |
TRAFFIQ is a premium display advertising marketplace which directly connects buyers and sellers of online media through a comprehensive media management platform.
TRAFFIQ’s self-serve platform helps streamline the media planning and buying process by providing a suite of enterprise-level tools that enable speedy and efficient negotiations for all essential deal points and centralized ad operations, including trafficking, tracking and optimization, reconciliation and billing.
Buyers of online advertising can quickly find precise matches for premium and long-tail inventory utilizing automated RFP distribution while taking advantage of the complete transparency of ad placements to ensure appropriate context and placement, and purchasing only the placements they want. Brand is protected and budget is never wasted.
For Sellers of online advertising, TRAFFIQ mirrors and extends the benefits of existing direct sales processes by marrying them with the speed and reach of an online platform. Sellers can setup storefronts, segment, bundle, and list their inventory according to highly targeted premium and niche attributes-a powerful way to secure fair market value, maximize yield, and reduce unsold inventory. Revenue becomes predictable, with complete control over advertiser quality.
There are no upfront costs or hidden fees to participate in the marketplace. Sellers pay a fixed percent fess on ads sold; and advertisers pay for only the cost of media.
