|Description||The App Marketing Platform|
|Series B, 11/2012 |
Trademob is a data-driven app marketing platform, achieving high volumes of valuable, engaged users and top app store ranking for iOS and Android apps. Among its clients are companies like eBay Classfieds, Universal and Wooga.
Trademob currently partners with more than 180 ad networks and traffic sources, ensuring that campaigns make use of all the most relevant ad networks worldwide.
Their unique tracking technology provides data on any type of conversion and works for all ad networks and traffic sources (social media, mobile websites etc.) and types of traffic (both Web and in-app). Also post-download conversions like registrations and IAPs are measured and matched with campaigns. This way, Trademob is able to measure the ROI for any app campaign. The platform analyzes more than 500,000 clicks per day. This analysis fuels the platform’s optimization engine and targeting algorithms, ensuring clients are protected from click fraud and seeing only high-quality traffic.
Trademob is also able to make an app visible at the top of the App Store, by achieving high volumes of cost-efficient downloads and winning many active users who use the app regularly.