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General Information


1023 Walnut Ave.
Boulder, CO, 80302


VP Service Delivery & Marketplace
Board of Directors
Board of Directors


Series A, 3/2010
Foundry Group
Alan Warms
Carlos Cashman
Dan Murray
Jaime Crouthamel
Stuart Larkins
Robert Wolfe
Series C, 7/2010
Google Ventures
Foundry Group
Series D, 1/2012
Foundry Group
Google Ventures
Private Equity, 8/2013



Trada has developed a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.

Recent Milestones

  • Dollar
    Trada received $1M in Private Equity funding. (8/7/13)
    Posted 8/8/13 at 8:25pm via
  • Dollar
    Trada received $9M in Series D funding. (1/5/12)
    Posted 1/5/12 at 7:00pm via
  • Check
    Trada added Warren Kay as CRO. (1/1/12)
    Posted 9/4/12 at 7:07am
  • Check
    Trada — Trada Announces First Crowdsourced Facebook Advertising Platform (11/9/11)
    Posted 11/14/11 at 4:02pm via
  • Check
    Trada added Scott Calvert as VP Sales. (2/1/11)
    Posted 9/23/11 at 11:33am
  • Check
    Trada added Tim Mayer as CSO. (1/7/11)
    Posted 9/23/11 at 11:17am
  • Dollar
    Trada received $5.75M in Series C funding. (7/21/10)
    Posted 7/21/10 at 6:25pm via
  • Check
    Trada — Trada supports Microsoft adCenter (Bing) (5/12/10)
    Posted 5/12/10 at 5:56am via
  • Dollar
    Trada received $2.2M in Series A funding. (3/17/10)
    Posted 3/17/10 at 7:16pm
  • Check
    Trada added Niel Robertson as CEO. (9/15/08)
    Posted 3/18/10 at 11:35am
  • Check
    Trada added Bill Quinn as VP of Product Management and Marketing.
    Posted 7/1/10 at 2:01pm
  • Check
    Trada added Bill Adkins as VP of Sales.
    Posted 6/28/10 at 12:19pm
  • Check
    Trada added Michael Lawless as VP of Engineering and Operations.
    Posted 6/28/10 at 12:11pm
  • Check
    Trada added Ben Wright as VP Service Delivery & Marketplace.
    Posted 11/14/11 at 3:59pm
  • Check
    Trada added Seth Levine as Board of Directors.
    Posted 6/21/10 at 1:01pm



Niel Robertson – Trada 1 of 2

Added: 12/17/11


Trada screenshot
Above: Campaign Summary
Uploaded: 3/18/10
Trada screenshot
Above: Optimizers on a Campaign
Uploaded: 3/18/10


  1. Citation Needed [add]
  2. Trada Raises $5.75M From Google Ventures To Crowdsource Search Engine Marketing ( [edit]
  3. Google Ventures And Foundry Group Put $9M In Crowdsourced Search Advertising Marketplace Trada ( [edit]
  4. SEC ( [edit]
  5. pitchengine ( [edit] [edit]
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Last Edited 4/12/14

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